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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

You can highlight things like free shipping , 24-hour customer service, or any special offer. When they see these extra details in your ad, they are more likely to click on it. Callout Assets at Different Levels You can set up callout assets for your whole account, specific campaigns, or even down to the ad group level.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

Just between 2016 and 2017, video ad click-through rates increased 300 percent. This means advertisers know their video ads will be just as immersive and visually memorable on mobile as they would be on a television set. In 2015, the vast majority of smartphones shipped worldwide had displays under five inches.

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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

Moreover, people browsing using Android devices will automatically see the Google Play link while those who see your ad on their iOS devices will see the Apple Store link of your app : G) Callout Extensions. The callout extension allows you to highlight incredible offers right in your ad. Click here to download it for free right now!

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What Is A/B SEO Testing?

Single Grain

They changed a landing page using Optimize to show the collection of audiobooks they had on offer, and targeted Google Ad click traffic to drive customers from Germany towards the URL. How to Lower the Cost of Google Ads and Get Better Conversions. We learned this the hard way.”.

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How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

They just wanted to check how much shipping would cost. But the good thing is that many of those problems can be overcome with a little nudge or by offering an extra bit of value…in the form of a Facebook retargeting ad. Their 7-year-old daughter ran into the den crying. The list goes on and on.

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Average Revenue Per Visitor: The money making KPI

Monetize More

The average revenue per visitor (ARPV) measures the gross revenue generated by the website each time a visitor lands on a page be it through ad clicks, affiliate links, etc. Adding these extra options can have a positive impact on overall conversion rates and average revenue per visitor. 2- Consistent A/B testing.

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20 Benefits of Advertising via Online Channels

Single Grain

And with the shipping options available today, buying from a company based in another country is not a barrier for people. Retargeting ads tend to convert as high as 150%. Clicks : The number of times users clicked on your ad. Average position : The average placement of your ad on the search engine results page.