InMobi

JUNE 25, 2018

Numbers released in April 2018 from the Interactive Advertising Bureau show that around 60 percent of all digital ad spend is now going towards video , and that two in three advertisers are moving money away from television spots to fund more mobile video advertising. 1) Because It’s Effective In short, video ads work.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

AdvertiseMint

DECEMBER 1, 2023

Offer free shipping guarantees or fast delivery timelines – when possible – to reduce friction. Send Sally personalized email promotions based on items she added to her cart. Serve Sally special video ads on Youtube displaying products she showed interest in.

Conversion 52

Conversion ROI Audience Cookies 52

Single Grain

MAY 11, 2023

Video ads , such as those on YouTube or TV, can also be used to instruct customers on how to use your products or services to meet their needs, such as product guides or how-to lessons. And with the shipping options available today, buying from a company based in another country is not a barrier for people.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Influencer Marketing Hub ) 56% of Google’s revenue comes from search ads. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs? Keep it short.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

SEPTEMBER 5, 2019

They just wanted to check how much shipping would cost. But the good thing is that many of those problems can be overcome with a little nudge or by offering an extra bit of value…in the form of a Facebook retargeting ad. Dive Deeper: Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad.

Retargeting 110

Retargeting Conversion Audience Banner 110

Single Grain

SEPTEMBER 30, 2019

Although video ad campaigns are extremely popular these days, particularly on Facebook and YouTube (although they're on pretty much all social platforms), you shouldn't discount the efficacy of text ads. They are very easy to produce, are one of the least expensive forms of digital ads, and are even easier to consume than video.

A/B Testing 110

A/B Testing SEO Banner Conversion 110