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Ad Exchange: What Is It & How Does It Work?

MNTN

As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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DSP, SSP, and Ad Exchange: What’s the Difference?

MNTN

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. SSPs also allow publishers to ensure they are offering their inventory only when it makes sense for their business. What is an Ad Exchange?

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How To Design and Build an SSP and an Ad Exchange

Clearcode

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

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What Is an Ad Exchange?

SODP

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

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Supply Side Platform (SSP): What Is It & How Does It Work?

MNTN

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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DMP vs DSP: Differences and Similarities Explained

MNTN

A demand-side platform (DSP) is a tool that allows you to purchase and manage digital ad inventory in real time. You can use the DSP to buy ad space across various websites, mobile apps, and other digital platforms. It helps ensure that your ads reach the right audience at the point in the sales funnel.