Monetize More

NOVEMBER 28, 2022

The hybridized version of DoubleClick For Publishers & Google Ad Exchange. Since GAM is a merger of older Google products to create a more seamless process to increase ad revenue & manage campaigns, it’s useful to take a quick look at those products, especially DFP. So, what is Google DoubleClick For Publishers?

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SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Monetize More

JUNE 2, 2022

Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience. Programmatic Advertising Definition: The programmatic Ad Buying procedure involves purchasing ad inventory in an automated manner. Definition.

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Ad Monsters

JULY 3, 2024

So, if we could target the behaviors of different types of bidders and provide the right incentives and signals to facilitate communication and competition among them, we could reach an alternative solution that is more elegant. These DSPs vary widely in their technical capabilities and operational strategies.

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MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. SSP stands for Supply Side Platform and is the other side of the transaction when it comes to programmatic ad buying.

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MNTN

MARCH 18, 2024

It’s hard to believe that at one point—and not too long ago, either—ad inventory could only be bought or sold when two people picked up a phone to complete the transaction. Today, ad impressions are sold and purchased at an astonishing rate and at faster speeds than the human brain can comprehend.

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SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. Invest in ad fraud prevention measures to protect your campaign budget.

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AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange.

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Automatad Inc.

NOVEMBER 15, 2023

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. How do Programmatic Nativе Ad Units Work?

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Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively. Build Your Profitable Ad Exchange Business With Us!

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Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Better content and ad quality. You get the best price for your inventory. Best Price for your ad inventory.

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Smart-Hub

NOVEMBER 6, 2023

Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. leverages machines and algorithms for the automated sale of ads What is difference? SmartHub's Features Have No Limits!

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Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

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Smart-Hub

JULY 6, 2021

In a programmatic environment, Ad Operations should review the inventory submitted by SSPs and make sure it meets the requirements of DSPs and that it adheres to the specifications set by the platform. Ad Ops also performs as client success manager, as they provide insights on best-performing inventory.

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Automatad Inc.

JANUARY 15, 2024

Transparency and ad fraud: Transparency: Although video ads have been here for several years, they are relatively new, and the process is less transparent to publishers and advertisers. There are a lot of intermediaries between concerned parties like SSP, DSP, ad exchange, ad network, DMP, and ad servers.

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Smart-Hub

AUGUST 23, 2023

Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. O2 O2 is a leading digital communications company in the UK. The goal was to make the ad more engaging and relevant to the user, thereby increasing the likelihood of the user taking action.

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Clearcode

MARCH 13, 2023

x means that companies now have a standardized way to communicate and transact with each other when buying, selling and measuring DOOH ads. The Main Challenges With DOOH Advertising What Has Been Added to the OpenRTB Protocol for DOOH Advertising? This not only impacts ad buying but also measurement and reporting.

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Automatad Inc.

JANUARY 23, 2023

Typically, a proprietary wrapper solution is offered by the top SSPs and ad exchanges such as Index Exchange. A header bidding wrapper works as a container that holds the adapters, allowing publishers to manage multiple ad partners in a unified way. So, let’s connect here to witness your revenue reach new heights.

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Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively. Lack of Transparency.

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

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Single Grain

MAY 31, 2023

Here is an example of a simple marketing automation workflow in action: Workflows define the sequence of actions and communications, while triggers initiate these actions based on specific conditions or customer behavior. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

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RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 6) Access to Quality Inventory.

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Brid.tv

NOVEMBER 29, 2022

It offers secure video hosting , an array of video management and distribution tools, live event streaming support, video marketing toolkits, corporate communication features, and so much more. Connatix focuses on ad-based monetization capabilities. It relies on Prebid-powered real-time bidding to allow publishers to sell ad inventory.

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Automatad Inc.

FEBRUARY 22, 2022

The EPC’s complaint accuses Google of manipulating publisher revenue and stifling competition within ad exchanges. Congress wants to implement new restrictions on them, introduce new privacy-related bills, and even impose limitations to Section 230 of the Communications Decency Act of 1996. AdTech Trends. this month.

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Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. The publisher-specific token can be used to communicate with Neustar’s connectivity platform, also called “Fabrick,” and to sell its media programmatically. It later changed the name to Verizon Media Group. About Neustar.

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VideoWeek

APRIL 28, 2023

Yieldmo and Cedara to Measure Campaign Emissions Ad exchange Yieldmo has teamed up with carbon intelligence platform Cedara to track its emissions. But the firm stressed the positive impact of its partnerships with retail media networks and DSPs, gaining ad spend “by making certain ad inventory more accessible.”

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Automatad Inc.

MARCH 8, 2022

The unredacted lawsuit made allegations that Google’s AMP pages have been specifically designed to make ad inventories difficult to auction on platforms that aren’t Google’s ad exchange. It further alleged that ads that didn’t use AMP had a one-second delayed load time. Related Read: What Makes Insider INC.

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Monetize More

JULY 28, 2022

If you have an app and haven’t tried out Google Open Bidding yet, you are missing out on a lot of ad earnings. Open Bidding was earlier known as Exchange Bidder in Dynamic Allocation (EBDA). With Open Bidding, publishers can choose from multiple yield partners who bid for their inventory. How to determine the Best Yield?

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