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What Is an Ad Exchange?

SODP

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

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Safeguarding the Digital Ad Ecosystem: Strategies for Ad Fraud Prevention in 2024

Ad Monsters

But it’s not like ad tech is sitting idly by on this one. Let’s look deeper at the strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. Collaborating with these organizations provides access to advanced tools and specialized expertise tailored for detecting and preventing ad fraud.

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Supply Side Platform (SSP): What Is It & How Does It Work?

MNTN

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

Ad Tech 100
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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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How To Build a Demand-Side Platform (DSP)

Clearcode

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.