Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

AUGUST 18, 2021

“At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. The post Balancing risk and reach: The brand safety dilemma appeared first on MarTech. That being said, keyword blocking is here to stay”. B]ots never increased anybody’s conversions.”.

Ad Server 132

Ad Server Impressions Ad Exchange Banner 132

Martech

FEBRUARY 7, 2024

.” IAB Privacy Sandbox assessment Dig deeper: Google is rolling out Topics-based tracking for Chrome Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Get MarTech! How has it been for you?

Cookies 86

Cookies Ad Server Ad Exchange MarTech 86

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Clearcode

OCTOBER 24, 2023

DSPs emerged in 2007 with the introduction of real-time bidding, allowing advertisers to procure ad space from multiple publishers at once. It uses algorithms to place bids on ad impressions based on the advertiser’s targeting criteria, ensuring the acquisition of valuable impressions at optimal cost.

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Clearcode

FEBRUARY 15, 2022

Thanks to the various features and integrated tools, an OMS enables you to: Monitor the availability of your ad inventory. You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. Optimize advertising campaigns. Create reports.

Ad Inventory 52

Ad Inventory Ad Server Finance Ad Exchange 52

Martech Series

SEPTEMBER 13, 2022

This file allows advertisers to easily prevent ad fraud techniques like domain spoofing and inventory arbitrage from siphoning ad budgets. Apart from ads.txt, you should also ensure your monetization partner and ad exchange has a valid Sellers.json file.

CPA 64

CPA Affiliates Conversion Retargeting 64

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. During header bidding auctions, advertisers and agencies (via DSPs) started bidding on multiple ad exchanges to increase their chances for getting the right impression.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

SEPTEMBER 9, 2019

Buyers can hence identify the legitimate sellers of the ad inventory they desire.” In short, app-ads.txt is a file that states clearly who can and can’t work with a particular app for ad monetization. What about Sellers.json and the OpenRTB SupplyChain Object?

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52

Clearcode

AUGUST 13, 2023

An ad network acts as a broker, meaning that it takes care of selling the publishers’ in-app inventory to the advertisers, along with handling the process of matching a publisher’s ad supply with the advertiser’s demand. Apart from the ad network, we’ve also got the ad exchange.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. that acquired the ad exchange RightMedia.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

MARCH 13, 2023

To overcome this problem, many DOOH display panels sell the ad inventory in advance and store them on the panel, e.g. in a queue or playlist. This not only impacts ad buying but also measurement and reporting. As a result, it can take up to 2 hours for an ad to be displayed from the time it was purchased.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Martech

DECEMBER 29, 2022

Over the next year, I think we’ll see the development of universal standards for best practices that can reduce the carbon footprint by making ad inventory with low emissions,” said Matt Kendall, CTO for adblock revenue recovery company Blockthrough. Get MarTech! In 2023, adtech will step up to meet this demand from advertisers.

Advertising 115

Advertising Media Audience Ad Exchange 115

VideoWeek

JULY 8, 2022

Vevo and WebAds have signed a deal enabling the independent sales house to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French and German markets. The agreement allows advertisers to buy Vevo ad inventory on CTV with their campaigns guaranteed to run alongside premium music video content. “We

Ad Tech 98

Ad Tech eCommerce Agency Media 98