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How To Monetize A Gaming Site? [2023]

Monetize More

These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs. You don’t want to drive visitors away because you’re spamming them with too many ads in their face. Affiliate Marketing. Link Builders.

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What Is Ad Revenue? Ad-Based Revenue Models Explained

SODP

Publishers generate revenue by selling ad space on their platform to advertisers who bid on relevant metrics such as audience demographics. While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

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The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

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‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance

Digiday

Publishers’ ID overload concerns echo the issues that media companies dealt with several years ago after cramming code from supply-side platforms and ad exchanges onto their sites in order to sell their ad inventory across as many programmatic marketplaces as possible (or at least practical).

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