Remove Ad Exchange Remove Ad network Remove Data Management Platform
article thumbnail

B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

article thumbnail

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Viewability Tracking.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Find out how much ad networks are bidding in real time

Monetize More

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

article thumbnail

Why we care about adtech: The complete guide

Martech

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.

article thumbnail

Understanding Data Management in Programmatic Ad Tech [Whiteboard Videos]

InMobi

It also highlights the different players involved with data in programmatic advertising including demand-side platforms, supply-side platforms, ad exchanges, ad networks and social media networks.

Ad Tech 52
article thumbnail

The Crazy Advertising Technology Landscape

InMobi

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. This gives advertisers the ability to buy media across multiple ad exchanges.

article thumbnail

What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.