Clearcode

SEPTEMBER 1, 2022

With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Elimination of bad actors : Conducting DPO allows publishers to identify and block bad actors, e.g. ad fraudsters and shady media buyers.

Ad Server 92

Ad Server Ad Exchange Demand Side Platform Ad Space 92

Clearcode

AUGUST 13, 2023

Mobile apps need to use a software-development kit (SDK) in order to display ads, meaning that developers have to integrate the given AdTech vendor’s SDK into their app. In terms of how ads are shown, it’s done through an AdTech platform, such as a mobile ad network. So, how does the whole system work exactly?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Martech Series

SEPTEMBER 13, 2022

With this approach, you can refine your ad for a retargeting campaign in areas where you’ve had the most success. ? A text file containing lists of ad networks, exchanges, and supply-side platforms (SSPs), ads.txt files, short for Authorized Digital Sellers, are authorized to resell ad content. Use ads.txt file.

CPA 64

CPA Affiliates Conversion Retargeting 64

Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. In 2006, AdMob, a mobile ad network, was founded.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

APRIL 21, 2023

Ad revenue. With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). Elimination of bad actors : Publishers can get rid of ad fraudsters and shady media buyers. The ease of reaching the desired inventory for buyers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JANUARY 22, 2023

Their engines produce and control the design versions of ads required for a DCO campaign. Typical elements of a CMP are: Ad builder (to design ads and their components). A publishing solution with an ad server or ad network connection to serve the ad.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

APRIL 26, 2023

Demand-path optimization also analyzes the whole digital business environment: supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs). These tests will allow you to spot ineffective SSPs and ad exchanges regarding campaign performance and things connected to the integrations.

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Martech

SEPTEMBER 17, 2024

Google, round 2: Government targets digital ad business It’s also possible the trial will result in no changes and Google will be free to continue operating as it wants. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server. Processing.

Header Bidding 110

Header Bidding Ad Server Ad Exchange Advertising 110

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks. Click here to download!

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120