Brid.tv

APRIL 19, 2024

This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Compliance and Privacy – Ad analytics should comply with privacy regulations like GDPR and CCPA , ensuring data is handled responsibly and ethically.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. In-App Purchases.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. At least, it sounds simple.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The original idea was simply to automate the manual process of buying and selling inventory on ad networks. At least, it sounds simple.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Clearcode

APRIL 26, 2023

Supply-path optimization (SPO) is the process in which demand-side platforms (DSP) try to improve the path to ad inventory, i.e., find the shortest and most profitable way. Thanks to SPO, bids that did not bring optimal results are replaced by bids that take the shortest and most effective way to a publisher’s ad inventory.

Ad Inventory 80

Ad Inventory Demand Side Platform Non-Profit Impressions 80

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Now you need to monetize it. This feature is essential if you want serious revenue. Marketplace.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Automatad Inc.

NOVEMBER 30, 2023

You can see profit only if you are smart. AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites. The difference is the profit you get. That is why it outperforms social media ads and display ads with high CTR.

CPC 52

CPC Non-Profit Native Advertising SEO 52

Smart-Hub

NOVEMBER 6, 2023

Therefore, if you are eager to discern which method best aligns with your objectives and promises maximum profitability, continue reading to unravel the programmatic advertising vs direct buying puzzle. leverages machines and algorithms for the automated sale of ads What is difference? SmartHub's Features Have No Limits!

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Monetize More

OCTOBER 27, 2022

HTML5 or H5 games are not only fun, but they’re also profitable. For game developers, the rising popularity of H5 games is an opportunity to grow their revenue streams and reach new audiences; for non-gaming publishers, it’s an unobtrusive and effective way to attract new readers and increase engagement with existing ones.

Non-Profit 52

Non-Profit Video Ads Header Bidding Fill rate 52

Smart-Hub

OCTOBER 24, 2023

Build Your Profitable Ad Exchange Business With Us! Ad Placement Optimization Explore various ad placements within your website or app to identify the most impactful positions for increasing user engagement and ad revenue. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Lemonads

FEBRUARY 26, 2021

As for the stakeholders that are involved in the RTB process, these are the supply side, demand side, and the ad exchange. Supply Side In the RTB exchange, the supply side refers to the publishers that generate traffic and sell ad spots to the demand side.

Affiliates 52

Affiliates Ad Exchange Demand Side Platform Non-Profit 52

Smart-Hub

JULY 6, 2021

Ad performance optimization performed by ad ops also helps to achieve the desired metrics and reduce advertising costs, as large numbers of campaigns do not guarantee large numbers in profit, but optimizations directly affect the revenues. . Ad Operations in Programmatic Advertising. Monitor the Platform.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

InMobi

OCTOBER 16, 2018

Non-gaming apps earn 76 percent of their revenue from native ads, banner ads and video, while gaming apps get 53 percent of their revenue from advertising. In comparison to other options, in-app advertising offers a few key advantages: Ad-supported apps are, more often than not, totally free to download. It’s profitable.

Non-Profit 52

Non-Profit Click Through Rate Native Advertising Ad Exchange 52

VideoWeek

FEBRUARY 23, 2024

Cyber Criminals Are Turning to Ad Tech for Malware Measurement Cyber criminals are increasingly using ad tech to deploy and measure malware scams, according to cybersecurity firm HP Wolf Security. There are no changes to Freevee,” said an Amazon spokesperson.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Brid.tv

DECEMBER 2, 2022

Some of the biggest perks of in-app ads are the amount of time and the number of users of mobile apps. This makes mobile apps highly effective for advertisers and profitable for publishers and developers. Best Mobile Ad Formats and When to Use Them. Interstitial Display Ads. Interstitial Display Ad.

Mobile Ads 88

Mobile Ads Video Ads Banner Rich Media 88