Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. Now you need to monetize it. Marketplace. Key Features: Advanced audience filtering (e.g.,

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Clearcode

AUGUST 13, 2023

Mobile apps need to use a software-development kit (SDK) in order to display ads, meaning that developers have to integrate the given AdTech vendor’s SDK into their app. In terms of how ads are shown, it’s done through an AdTech platform, such as a mobile ad network. So, how does the whole system work exactly?

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

Advertising 75

Advertising CPM Mobile Ads CPC 75

InMobi

JUNE 5, 2018

Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder. This gives advertisers the ability to buy media across multiple ad exchanges.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Monetize More

MAY 10, 2022

We’ll also give you some advice on deciding whether or not selling ads directly is right for your business. Direct Ad Sales Explained. Direct ad sales create a direct relationship between publishers and advertisers, eliminating the mediator like programmatic ad agencies, ad networks, SSPs, or DSPs.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements. Advertisers are also willing to pay higher eCPM for your ad inventories.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! What does this mean?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

MobileAds

JANUARY 24, 2021

In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges. To ensure efficiency in ad operations, advertisers use a third-party ad server to manage their campaigns.

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Monetize More

DECEMBER 21, 2022

Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. These models vary greatly, as do the ad monetization strategies from which they profit. More preferential treatment from ad networks.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

Automatad Inc.

JANUARY 26, 2023

Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. Make sure the ads are highly relevant and resonate well with the readers. If you’re using an ad network , check their targeting criteria, and optimize it. Those ads can, indeed, be refreshed. And that’s the whole point.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

NOVEMBER 24, 2022

However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned. Interstitial Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

InMobi

SEPTEMBER 30, 2019

Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone. Alas, the good times were not to last.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 9) Campaign Types.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Paleo AdTech

DECEMBER 10, 2023

It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. It was an ad network and ad server before anyone knew what those were. Ari Paparo, VP, rich media : When I joined [in 2004], there was no structured onboarding.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

Paleo AdTech

APRIL 29, 2021

It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult. It was an ad network and ad server before anyone knew what those were. Ari Paparo, VP, rich media : When I joined [in 2004], there was no structured onboarding.

Ad Tech 52

Ad Tech Ad Server Ad network Rich Media 52

InMobi

DECEMBER 30, 2013

Programmatic Buying – The latest ad technology is geared around automated buying and selling as ad exchanges, supply side platforms and mobile ad networks reach for scale. Programmatic ad buying and selling is changing the mobile landscape and is growing in fast in developed internet markets.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

DECEMBER 2, 2022

Key Characteristics: High level of engagement Very intrusive but attention-grabbing High impression and conversion rates High demand among advertisers Offers more ad space for more detailed creatives. Rich Media Ads. Rich Media Ad. Rich Selection of Video Ad Formats. Table of Contents.

Mobile Ads 88

Mobile Ads Video Ads Banner Rich Media 88