Ad Exchange, Ad Ops and Ad Server

Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success

Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution? Working Well with Google’s AM360 .

Ad Ops

Ad Ops Ad Server Demand Side Platform Ad Exchange

Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously.

Header Bidding

Header Bidding Ad Server Ad Exchange Ad network

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

JULY 6, 2021

To tackle this issue, many enterprises are outsourcing Ad Ops services. So, in this article, we are going to talk about outsourced Ad Ops, what they do, and when is the right time to attract them to your team. What is Ad Ops? Outsourced Ad Ops Team Vs. In-House Ad Ops Team.

Ad Ops

Ad Ops Ad Exchange Ad Tech Non-Profit

What is Digital Ad Operations?

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops

Ad Ops Ad Server Rich Media Viewability

Server Side Header Bidding & taking the hybrid approach?

Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

Header Bidding

Header Bidding Ad Server Cookies Ad Inventory

What is Header Bidding?

MediaFuse

NOVEMBER 29, 2016

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. This means that for every impression, on every ad unit, on every page, there is an auction that includes all header bidding demand sources.

Header Bidding

Header Bidding Ad Server Ad Ops Impressions

Programmatic Strategy for Publishers

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Step 2: Ad Server Analysis.

Header Bidding

Header Bidding Ad Server CPM Impressions

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

Real Time Bidding (RTB) Auction Types

Ad Ops Hero

JANUARY 25, 2021

The bid request or ad request sends the user data such as demographic information, browsing history, user location, device type, IP address, and other required information. The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction.

Ad Exchange

Ad Exchange Ad Server CPM Impressions

Google Open Bidding Explained: What It Is and How It Works

Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. They need to have a Google Ad Manager 360 account and meet the eligibility criteria.

Header Bidding

Header Bidding Ad Exchange Ad Ops Ad Inventory

What is Real Time Bidding (RTB)? How Does RTB Work?

Ad Ops Hero

JANUARY 25, 2021

RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. How Does RTB Work?

Ad Exchange

Ad Exchange Ad Inventory Impressions Demand Side Platform

What is a Sell-Side Platform (SSP)? How Does It Work?

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

Ad Inventory

Ad Inventory Ad Exchange Ad network Demand Side Platform

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. Smart is a feature-rich ad server , SSP, and DSP.

Ad network

Ad network Mobile Ads Header Bidding CPM

How To Start Making Money Online With Google AdSense (Best guide for 2023)

Monetize More

NOVEMBER 20, 2022

Auto ads (on versus off). Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack. Running AdSense hardcoded (not using an ad server). Become an ad ops guru with PubGuru University! Ready to master AdSense like the pros? Click Here To Enroll!

Ad network

Ad network Viewability Ad Ops Machine Learning

What is a Leaderboard ad? How does it bring more revenue?

Monetize More

OCTOBER 20, 2022

This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for $99!

Banner

Banner Click Through Rate Viewability Pop-Up

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

How to maximize revenue with Header Bidding? [10x more ad revenue]

Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

Header Bidding

Header Bidding Ad Server Impressions Demand Side Platform

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

JULY 9, 2023

Extensive Platform Features — Although not necessary, having content management, hosting , and similar features along with an ad network can be quite practical for publishers, as it allows them to manage their entire monetization strategy from a single dashboard. AdMedia AdMedia is an advertising network with its own ad exchange.

Header Bidding

Header Bidding Advertising Ad Exchange Ad network

Header Bidding Wrappers – Everything You Need to Know

Automatad Inc.

JANUARY 23, 2023

Typically, a proprietary wrapper solution is offered by the top SSPs and ad exchanges such as Index Exchange. So, you have complete transparency and added benefits depending on the provider (some may provide complimentary ad products, a unified dashboard, etc.). What is the Role of a Wrapper in Header Bidding?

Header Bidding

Header Bidding Ad Server Ad network Ad Inventory

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

NOVEMBER 29, 2022

include ad podding, VAST and VPAID compatibility, contextual targeting , dynamic ad insertion, and more. even provides its publishers with premium ad demand directly through its proprietary Marketplace. This solution comes with some amazing perks, such as a dedicated ad ops team that will help you set up and optimize campaigns.

Header Bidding

Header Bidding Video Ads Affiliates Ad Server

Everything About Prebid Server Technology and How It Helps You to Connect Partners on SmartHub

Smart-Hub

MARCH 8, 2022

In order to start with Prebid Server, publishers normally need to get the server first so that it could host the auctions (ad servers could be bought, rented, or obtained in partner relationships). How to retrieve demand with Prebid Server in your SmartHub?

Header Bidding

Header Bidding Impressions Ad Tech Ad Ops

Why white label programmatic platform and white label ad operation team are great solutions for your business

Smart-Hub

AUGUST 2, 2022

Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. Ad Ops and account managers help here — they are indispensable people.

Ad Ops

Ad Ops Ad Server Advertising Retargeting

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

AppLovin is beginner friendly since it comes with automatic suggestions for boosting your advertising performance , so you don’t need to be an ad ops expert to use it. But likely the best part about using this platform is that it comes with access to a programmatic ad exchange and hybrid monetization.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

Ad network

Ad network Video Ads Header Bidding CPM

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? 7) Check your ads for aesthetics.

Mobile Ads

Mobile Ads Banner Viewability CPM

AdTech Trends

Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success

Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Trending Sources

Outsourced Ad Ops: Where to Find and What to Consider

What is Digital Ad Operations?

Server Side Header Bidding & taking the hybrid approach?

What is Header Bidding?

Programmatic Strategy for Publishers

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Real Time Bidding (RTB) Auction Types

Google Open Bidding Explained: What It Is and How It Works

What is Real Time Bidding (RTB)? How Does RTB Work?

What is a Sell-Side Platform (SSP)? How Does It Work?

20 Best Mobile Ad Networks for Publishers and App Developers

How To Start Making Money Online With Google AdSense (Best guide for 2023)

What is a Leaderboard ad? How does it bring more revenue?

Best Guide to Display Lumascape [2023]

How to maximize revenue with Header Bidding? [10x more ad revenue]

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Header Bidding Wrappers – Everything You Need to Know

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Everything About Prebid Server Technology and How It Helps You to Connect Partners on SmartHub

Why white label programmatic platform and white label ad operation team are great solutions for your business

12 Best Mobile App Monetization Platforms for Publishers in 2023

20 Best Video Ad Networks for Publishers

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

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