Ad Ops Hero

JANUARY 25, 2021

The bid request or ad request sends the user data such as demographic information, browsing history, user location, device type, IP address, and other required information. The bid request sends to the ad exchanges connected to the publisher ad server to find out the relevant advertiser to participate in the auction.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Impressions filled.

Header Bidding 52

Header Bidding Ad Server CPM Impressions 52

Brid.tv

APRIL 13, 2023

It offers publishers access to multiple demand sources and ad exchanges , creating stiff competition for ad inventory between the buyers. It’s a server-to-server real-time bidding process that happens on an ad server. Learn More: An In-Depth Guide to Top 10 Ad Exchanges for Publishers How Does Open Bidding Work?

Header Bidding 52

Header Bidding Ad Exchange Ad Ops Ad Inventory 52

AdPushup

JUNE 25, 2023

Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Enter EBDA – Exchange Bidding in Dynamic Allocation, [.]

Ad Exchange 52

Ad Exchange Impressions Advertising Ad Ops 52

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

Ad Inventory 52

Ad Inventory Ad Exchange Ad network Demand Side Platform 52

Ad Ops Hero

JANUARY 27, 2021

The advertisers encounter lots of competition while bidding for ad inventories in the marketplace. All the ad impressions fall down to DSP to compete with other buyers and win the required impressions on behalf of advertiser. The auction starts for an impression in real-time when the user opens the web page.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange ROI 52

Monetize More

JANUARY 18, 2023

Originally advertisers would buy impressions in bulk, but it was hard to differentiate one particular type of audience from another. With Real-time bidding, an auction environment was created where advertisers can show specific ads to a particular set of audiences based on data points about that audience.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

MARCH 8, 2022

Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc). In case the impression doesn’t get bought in the first round, then the right to bid on it is transferred to the rest of the bidders. Normally direct buyers have a priority to access the inventory first.

Header Bidding 52

Header Bidding Impressions Ad Tech Ad Ops 52

Ad Ops Hero

MARCH 25, 2023

Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time. This platform encompasses both DSPs and ad exchanges. This platform allows advertisers to purchase ad inventory across multiple platforms at once. Ad exchangers.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

NOVEMBER 25, 2022

A good ad platform needs to provide publishers with lots of high-quality ad demand. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Monetize your video ad inventory with a reliable video ad provider. Ad and Header Bidding Analytics.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. Most publishers and advertisers nowadays rely on ads.txt to ensure their impressions end up in front of real humans. Where Is Ads.txt Located?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

JUNE 21, 2023

Perhaps the biggest and the most impactful change in this field happened in 2016 when IAB introduced ads.txt — an industry-wide project to combat the widespread problem of ad fraud. Most publishers and advertisers nowadays rely on ads.txt to ensure their impressions end up in front of real humans. Where Is Ads.txt Located?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Video Ads 52

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. Key Features: Mobile game monetization platform.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

JULY 9, 2023

Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fill rates , plays, impressions, CTR, and preferably real-time video analytics. Google ADX Google ADX remains one of the largest ad exchanges in the current market.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Ad Ops Hero

JANUARY 25, 2021

RTB demand helps the publishers to optimize their floor prices according to the demand and this information can be analyzed using various granular reporting options in the Supply Side Platform (SSP) connected to Ad Exchanges. However, in some cases, publishers may serve the house ads that may not generate the revenue.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. Here’s why you need to choose Pubguru header bidding: Dynamic AdX Floors : Use header-bidding bids to dynamically adjust AdX floors on every single impression.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Monetize More

NOVEMBER 22, 2022

The following publisher inventory selling is supported via: Ad exchanges through personal accounts. Ad networks that sell as programmatic partners. You can whitelist demand-side platforms (DSPs), ad networks, and other ad tech companies that are authorized to sell your ad inventory with ads.txt.

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Brid.tv

FEBRUARY 29, 2024

This will give you valuable insight into industry-standard CPMs, sought-out inventory types (such as instream video ads ), and which ad exchanges and networks to employ. As a result, publishers can generate higher ad yield i.e., sell their inventory for premium prices.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? 27% of all ad impressions is this medium banner.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

NOVEMBER 22, 2022

AppLovin is beginner friendly since it comes with automatic suggestions for boosting your advertising performance , so you don’t need to be an ad ops expert to use it. But likely the best part about using this platform is that it comes with access to a programmatic ad exchange and hybrid monetization.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. You’re going to see a 50% delta in CPMs between [cookie-enabled and cookieless impressions] for the same ad unit.”. “It

Media 68

Media Cookies Conversion Rate Affiliates 68

Brid.tv

JUNE 26, 2023

In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield. They negotiate all the terms with buyers, including audience targets and cost per impression. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

DECEMBER 28, 2022

The most important thing about them is that they are not just selling ads but also data. This means that you can get more information from each impression than if you were running ads on Google AdWords or Facebook. Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals.

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Ad Server Demand Side Platform Retargeting Ad Tech 52