Ad Exchange, Ad Ops and Video Ads

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success

Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

Ad Ops

Ad Ops Ad Server Demand Side Platform Ad Exchange

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

2023 New Year’s Resolutions for New Publishers – MEME Edition

Monetize More

DECEMBER 29, 2022

At first, it may not be as easy as Kermit sipping Lipton tea, but correctly practicing ad implementation is a worthwhile investment of your time. Make sure that you allot enough time this year to learning what works in the full range of acceptable ad implementation schemes. Get a head start by taking some risks.

Header Bidding

Header Bidding Ad Ops Ad Exchange Affiliates

What is Digital Ad Operations?

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops

Ad Ops Ad Server Rich Media Viewability

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

Ad network Video Ads Header Bidding CPM

Server Side Header Bidding & taking the hybrid approach?

Monetize More

JULY 19, 2022

However, as it’s not a cut and dry solution there are some issues faced by publishers, especially when publishers decide to scale and increase their ad stack. As more ad networks/bidders get added to their auction, the page load and site latency increase which harms the reader experience.

Header Bidding

Header Bidding Ad Server Cookies Ad Inventory

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. Marketplace. Start Monetizing.

Ad network

Ad network Mobile Ads Header Bidding CPM

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Brid.tv

NOVEMBER 25, 2022

Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue. Ideally, publishers should incorporate both display ads and various video ad formats, as both of these options engage different users in different ways based on their preferred medium. Start Monetizing.

Header Bidding

Header Bidding Ad Server Video Ads Ad Exchange

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding

Header Bidding Advertising Ad Exchange Ad network

What is a Sell-Side Platform (SSP)? How Does It Work?

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Earlier days, publishers used to sell the ad inventory to the advertisers through direct sales by find the finding the relevant advertisers who were willing to display their ads.

Ad Inventory

Ad Inventory Ad Exchange Ad network Demand Side Platform

12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

Header Bidding

Header Bidding Banner A/B Testing Video Ads

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

Brid.tv

NOVEMBER 29, 2022

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding

Header Bidding Video Ads Affiliates Ad Server

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

Brid.tv

JUNE 21, 2023

Ads.txt (Authorized Digital Sellers) is a text file publishers use to list all digital sellers they deem trustworthy and who are allowed to sell their ad inventory. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

Ad Exchange

Ad Exchange Ad Inventory Ad network Video Ads

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

Brid.tv

JUNE 21, 2023

Ads.txt (Authorized Digital Sellers) is a text file publishers use to list all digital sellers they deem trustworthy and who are allowed to sell their ad inventory. These files are publicly crawlable by ad exchanges and SSPs , and their goal is to improve transparency for programmatic buyers and minimize cases of ad fraud.

Ad Exchange

Ad Exchange Ad Inventory Ad network Video Ads

A Publisher’s Guide to Ad Yield Optimization

Brid.tv

FEBRUARY 29, 2024

Where to Do Ad Yield Management The first step to efficient ad yield management is to decide which channel to use to sell your ad inventory. This will give you valuable insight into industry-standard CPMs, sought-out inventory types (such as instream video ads ), and which ad exchanges and networks to employ.

Header Bidding

Header Bidding Viewability Ad Inventory CPM

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

JANUARY 18, 2023

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

Advertising

Advertising Ad Inventory Machine Learning Ad network

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. Web interstitials or full-page web ads. Running into costly errors with mobile ad ops? Maximize Revenue with Mobile Video Ads.

Mobile Ads

Mobile Ads Banner Viewability CPM

AdTech Trends

What Is an Ad Exchange and How Does It Work

Joining Forces with a Google Partner Simplifies Processes & Increases Publisher Success

Trending Sources

What Is an Ad Exchange and How Does It Work

2023 New Year’s Resolutions for New Publishers – MEME Edition

What is Digital Ad Operations?

20 Best Video Ad Networks for Publishers

Server Side Header Bidding & taking the hybrid approach?

20 Best Mobile Ad Networks for Publishers and App Developers

5 Best Ad Monetization Platforms for Websites, Mobile, and OTT/CTV

Best OTT Advertising Platforms for Your Ad-Supported OTT Service

What is a Sell-Side Platform (SSP)? How Does It Work?

12 Best Mobile App Monetization Platforms for Publishers in 2023

12 Best Video Monetization Platforms in 2023 (Ranked & Reviewed)

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

A Publishers Guide to Ads.txt: What Is Ads.txt and How to Implement It

A Publisher’s Guide to Ad Yield Optimization

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Best Mobile Ad Sizes to implement in 2023 [Don’t miss out]

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