Monetize More

FEBRUARY 8, 2023

PubGuru header bidding offers industry-standard support & reporting, customized ad ops and optimizations developed and implemented by yours truly. AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

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JANUARY 12, 2023

Advertisers may be less willing to pay for ad space on these deeper pages, leading to unfilled impressions. Less time spent on the page : If users are spending less time on a page, the viewability of ads on that page may decrease. It pushes RPMs up in every ad request, without manual intervention.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Brid.tv

NOVEMBER 25, 2022

In other words, our publishers get access to high-quality ad demand from these ad exchanges from a single dashboard. Ad and Header Bidding Analytics. Marketplace provides publishers with ad demand for both video and display advertising from an array of high-quality sources. Easy-to-Set-Up Video Header Bidding.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

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NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. Web interstitials or full-page web ads. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

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JANUARY 18, 2023

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

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DECEMBER 28, 2022

Ad Ops professionals heavily rely on verification and privacy technologies as part of their daily rituals. The main priority for AdOps nerds is to ensure that the publisher chooses the right targeting for the ad. Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Ad Exchanges.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

SEPTEMBER 22, 2022

I had to work with our ad ops to create a dashboard for our CEO. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Like, listen if you want this, here it is.

Media 68

Media Cookies Conversion Rate Affiliates 68

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APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 26, 2023

The platform lets publishers monetize across multiple devices (desktop, mobile, CTV, OTT) with all the most popular formats (instream, outstream, in-app, opt-in, and CTV video ads). This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment.

Ad network 40

Ad network Video Ads Header Bidding CPM 40