Smart-Hub

JULY 29, 2024

AdTech is a complex industry involving numerous components and participants apart from advertisers and publishers. While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. Get a Consultation For Free Contact us W hat is an Ad Server ?

Ad Exchange 60

Ad Exchange Header Bidding Ad Server Pop-Up 60

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. Post-bid Phase : The winning bid is sent to the ad server.

Header Bidding 105

Header Bidding Ad Server Ad Exchange Ad network 105

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. If you’ve grown as a publisher and want to take your ad earnings to the next level, Ad Exchange is the natural progression from Google AdSense.

Header Bidding 98

Header Bidding Ad Exchange Fill rate Demand Side Platform 98

Digiday

SEPTEMBER 18, 2024

The trial sheds light on the intricate workings of Google’s ad-tech dominance and the industry’s competitive dynamics, with some of its more esoteric offerings, such as its ad server and ad exchange, a.k.a. DFP’ and ‘AdX, et al. debated extensively ( see right ).

Ad Tech 97

Ad Tech Ad Server Ad Exchange Media 97

Automatad Inc.

MAY 9, 2023

Share Tweet Share Google Ad Exchange, also known as ‘Google AdX’, is an ad exchange from Google that’s been serving both sides of the ecosystem — publishers and media buyers since 2009. Without any further ado, we’ve compiled resources on Google Ad Exchange to answer all your questions.

Ad Exchange 52

Ad Exchange Header Bidding Impressions Ad Inventory 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? Publishers want high prices for their ad space.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server.

Ad Server 52

Ad Server Rich Media Viewability Banner 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? and use Prebid Server for all other demand partners.

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

MNTN

JANUARY 22, 2025

Whether or not youve used them, heard of them, or are just discovering them, weve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Monsters

FEBRUARY 16, 2023

For example, in the digital advertising landscape, programmatic advertising has revolutionized how advertisements are bought and sold, using technology to automate the process and deliver targeted, data-driven campaigns. Header bidding, or pre-bid or advanced bidding, is a programmatic advertising technology.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Paleo AdTech

SEPTEMBER 3, 2024

As Ramsey tells Marty in this fascinating episode, he fell into advertising by accident in the 1990s after starting his career in New York at Citibank, working on then-trendy derivatives; a hiring manager moved over to a little-known startup called DoubleClick and suggested he join up. . Thus: dynamic pricing.

Media 98

Media Ad Server CPM Ad network 98

Digiday

FEBRUARY 12, 2023

Over the past decade-plus, Google has come to dominate the digital advertising industry. 24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The first video in the series covers the basics of Google’s ad tech operation that raised antitrust alarms.

Ad Tech 78

Ad Tech Ad Server Ad Exchange Marketing 78

Monetize More

MARCH 6, 2023

They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Ad server unavailable.’

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding.

Header Bidding 97

Header Bidding Ad Server Video Ads Ad Exchange 97

Ad Monsters

OCTOBER 19, 2022

Digital publishers rely heavily on advertising revenue to ensure their businesses will succeed. Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. .

Ad Ops 98

Ad Ops Ad Server Demand Side Platform Ad Exchange 98

AdPushup

MARCH 27, 2025

Post Bid is a setup that allows advertisers to place bids for a specific ad inventory. Demand partners compete in this setup when the ad server has declined specific ads from being directly sold or denied from an ad exchange.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Monetize More

JULY 19, 2022

Header bidding is one of the best innovations to hit the online advertising industry in the last decade. This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

VideoWeek

MAY 26, 2022

The CMA is specifically investigating whether Google’s dominance across the ad tech supply chain creates an unfair advantage, and whether Google has intentionally abused its position to reinforce its dominance. This marks the second investigation into Google’s advertising business launched by the CMA this year.

Ad Tech 64

Ad Tech Ad Server Ad Exchange Header Bidding 64

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Ad exchanges and SSPs notify the DSP about available impressions. How Does a DSP Work?

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. A Disney spokesperson confirmed the ad spend shift discussions.

Ad Targeting 89

Ad Targeting Ad Server Geo targeting Ad Tech 89

VideoWeek

JANUARY 26, 2023

Decoupling the ad server from the exchange will open up the supply chain for more competition. We could see significant shifts in advertisers focusing on the consumer path rather than supply path optimisation (SPO). Marketers will benefit from a much more competitive industry with lower costs and more innovative products.

Ad Tech 98

Ad Tech Header Bidding Ad Server Ad Exchange 98

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)?

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

VideoWeek

FEBRUARY 26, 2024

But large pockets of the digital advertising industry remain unconvinced by the Sandbox, with critics citing its limitations, complexity, and potential for anti-competitive practices. To what extent is the Privacy Sandbox unfit for the purposes of digital advertising? So that’s essentially what it is at the core.

Ad Server 129

Ad Server Cookies Ad Exchange Finance 129

Martech

AUGUST 18, 2021

Do you know where your ad is going? No one wants to see their product advertised on a web site pushing fake news, conspiracy theories or extremist politics. Morgan Chase cut the number of web sites it advertised on by 90% without losing any business. When was the last time you ever clicked on an ad?” False clicks.

Ad Server 133

Ad Server Impressions Ad Exchange Banner 133

Digiday

JULY 14, 2022

Meanwhile, pure-play ad tech players Magnite (a historic supply-side platform that also operates the SpringServe ad server) and The Trade Desk (the largest demand-side platform in the market outside of Google’s DV360) had also been brought up as potential Netflix partners by some.

Ad Server 73

Ad Server Advertising Ad Tech Agency 73

Monetize More

NOVEMBER 28, 2022

Google Ad Manager is a comprehensive and sophisticated ad management platform that provides publishers with all the tools they need to sell and manage their advertising inventory. In this post, we’ll take a look at some of the features that make Google Ad Manager so popular among publishers.

Ad Server 52

Ad Server Ad Exchange Ad Inventory Impressions 52

Martech Series

NOVEMBER 27, 2022

Domain attracts high-intent property seekers to its mobile app and websites, making it a fantastic advertising opportunity. Motivated to innovate in their industry by leveraging their unique data, products and technology, Domain needed a simple and scalable solution for managing their advertising processes.

Ad Server 93

Ad Server Ad Exchange MarTech Advertising 93

Smart-Hub

AUGUST 8, 2023

In today’s complex digital advertising ecosystem, businesses need effective tools to streamline processes and maximize the impact of their ad campaigns. One of those is the Video Ad Serving Template, or VAST tag. But what is B2B programmatic advertising?

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Advendio

NOVEMBER 28, 2022

At ADvendio, we specialize in providing an interconnected advertising management platform for our customers to allow them to centralize all advertising needs without relying on dozens of disconnected systems and manual processes. Media Selling Connections for Digital Advertising.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Ad Ops Hero

JANUARY 25, 2021

However, these platforms will help both the advertisers and publishers to achieve their advertising goals effectively. Let us look in to how an advertiser wins the RTB auction using the platforms. Ad Exchange will review the advertiser information matching to the bid request received from the publisher to enter the auction.

Ad Exchange 52

Ad Exchange Ad Server CPM Impressions 52

Automatad Inc.

JANUARY 29, 2023

So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52