MNTN

FEBRUARY 12, 2025

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Monetize More

JULY 19, 2022

Server to server bidding or Server-side header bidding (S2S) refers to the process of a unified auction and bidding taking place on the server-side instead of within the client’s browser. It is best to use a hybrid model that combines server-to-server (S2S) and client-side header bidding.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. Other components are Ad Networks and Ad Exchanges. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Smart-Hub

AUGUST 8, 2023

These tags play a crucial role in ensuring standardized communication between video players and ad servers. Build Your Profitable Ad Exchange Business With Us! Because they ensure that video ads are displayed properly and load quickly, they help to minimize disruptions and maintain a positive experience for the user.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40