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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. Smart is a feature-rich ad server , SSP, and DSP.

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Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

Automatad Inc.

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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Mobile Ad Serving: The What & How of Rich Media Ad Serving for Mobile

MobileAds

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Smaato is an ad platform with a proprietary ad server.

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40. Brian O’Kelley (part 2) – the Right Media experience

Paleo AdTech

Over the next year, Brian developed a relationship with Phillips and began to believe he could deliver a performance-based ad server that was un-gamable, as DoubleClick Media Networks’ had been so spectacularly in the deft hands of RM co-founder Mike Walrath. In 2004, Brian joined the RM team as an engineer.

Media 40
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40. Brian O’Kelley (part 2) – the Right Media experience

Paleo AdTech

Over the next year, Brian developed a relationship with Phillips and began to believe he could deliver a performance-based ad server that was un-gamable, as DoubleClick Media Networks’ had been so spectacularly in the deft hands of RM co-founder Mike Walrath. In 2004, Brian joined the RM team as an engineer.

Media 40