Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

FEBRUARY 2, 2021

Advertisers choose to work with DMPs based on their reach and scale of user data, their data accuracy, and the sources of data they are integrated with. What are SSPs and Ad Exchanges? Some of the most popular SSPs and ad exchanges include InMobi Exchange, Index Exchange, The Rubicon Project and many others.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Monetize More

DECEMBER 28, 2022

Display Lumascape’s Branches. Display Lumascape’s components are as follows: Ad Agencies. Ad Servers in Display Lumascape. How do Agencies fit in the Display Lumascape? Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. Ad Exchanges. Related Read : [link].

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. If nobody in that tier bids here, it gets passed down to the 2nd tier and the cycle continues until an advertiser bids for it during that bidding time.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

NOVEMBER 29, 2022

Marketplace is also a Google MCM partner, meaning that its publishers get ad demand from Google ADX, even if they don’t satisfy Google’s high eligibility requirements. Marketplace with access to premium ad demand. JW Player relies on advertising to help its publishers monetize video content. Monetization Overview.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Admixer

APRIL 30, 2020

Programmatic advertising is swiftly expanding its market share and is becoming the dominant model in the digital advertising ecosystem. According to the joined report by IAB and PwC, programmatic ad revenues currently account for 80% of all digital display advertising revenues.

Advertising 52

Advertising Display Advertising Audience Marketing 52

Brid.tv

DECEMBER 20, 2022

Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency). The app sends the request to the publisher’s network or ad exchange. Banner Ads.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Clearcode

MARCH 13, 2023

Geolocation and Location Targeting To protect the displays from security threats, publishers (i.e. digital display owners) use private IP networks for display content. Because they use their own systems, DSPs can’t identify where their ads were displayed with their regular IP address geolocation techniques.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40