Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Paleo AdTech

DECEMBER 10, 2023

Bill Urshel was CEO and co-founder of Ad:ECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Paleo AdTech

JANUARY 18, 2022

Bill Urshel was CEO and co-founder of AdECN, an early ad exchange started in 2003 and acquired by Microsoft on the same day it acquired aQuantive, Razorfish and Atlas in 2007. The “ ECN ” stands for Electronic Communication Network, borrowed from financial markets such as Archipelago.

Ad Exchange 52

Ad Exchange Ad network Non-Profit Ad Tech 52

Clearcode

OCTOBER 21, 2024

The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust. TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. However, Google had to change its proposal due to the industry’s criticism : Limiting bandwidth in the web browser.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Learn More : DSP, SSP, and Ad Exchange: Whats the Difference ?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52