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In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the adserver. How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously.
Asked what specific adtargeting capabilities from Hulu will be ported to Disney+, Ferro said, “it’ll be some of the basic stuff: age, gender, some geo-targeting. And then the full suite of targeting in July.” household-level IDs, she added. That’s the beauty of having everything on the same adserver.”
A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.
month) — Instream ads, VAST/VPAID compatibility, ad analytics, access to Brid.TV month) — Everything in Essential + outstream ads, ad scheduling, Prebid with analytics, SpotX integration, adgeo-targeting, advanced encoding, adaptive HLS streaming, AI content matching, full player customization, player analytics, and more.
However, the most important features that a quality video ad network must have are the following: Multiple Targeting Options — A platform with several targeting options like geo-targeting, behavioral , and contextual targeting, will ensure that the ads served on your website are of interest to your audience.
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