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The advertiser’s ad is placed in a programmatic adexchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the adexchange, the adexchange will auction off the ad space to the highest bidder.
Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. Their engines produce and control the design versions of ads required for a DCO campaign.
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