illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange.

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Ad Server Ad Tech Ad Exchange Manufacturing 105

Martech Series

AUGUST 24, 2022

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. Marketing Technology News: NordPass Introduces Features To Boost Cooperation With MSPs.

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Ad Server Header Bidding Advertising Ad Exchange 84

Smart-Hub

OCTOBER 15, 2023

In terms of white label products for programmatic, the working principles are the same — as illustrated in the image above, on the example of ad tech. For instance, you need to build an ad exchange as a brand. Build Your Profitable Ad Exchange Business With Us! Build Your Profitable Ad Exchange Business With Us!

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Ad Exchange Ad Tech Non-Profit ROI 52

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Clearcode

MARCH 13, 2023

They display ads and report on the results, including latitude/longitude positions and geo information like address, zip, region, using first-party ad servers and/or CMS systems. Because they use their own systems, DSPs can’t identify where their ads were displayed with their regular IP address geolocation techniques.

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Impressions Communications Manufacturing Ad Targeting 52

Smart-Hub

AUGUST 2, 2022

As a result, the brand receives a product manufactured by the technical requirements set before implementation. Advertisers collect data from their ad server and a third-party ad server by creating and viewing weekly, monthly, and daily system reports — an example of what these reports might contain.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

VideoWeek

APRIL 21, 2023

Magnite already has experience in deal-driven video sales, and says ClearLine is essentially an agency-facing adaptation of the technology which its publishers use to manage their traditional direct-sold demand through their ad server. VIZO Ads Uses IRIS.TV

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Agency Media Audience Cookies 52