MNTN

OCTOBER 28, 2024

In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. As it analyzes that information, the platform will work to discover patterns and insights about your audience. From there, it will create detailed audience segmentations to support targeted marketing.

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. In other words, DSPs are the other side of the equation.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Space Impressions 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

illumin

NOVEMBER 26, 2024

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. This is where Demand-Side Platforms (DSPs) come into play.

Demand Side Platform 52

Demand Side Platform Ad Space Click Through Rate Impressions 52

MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech

MARCH 14, 2022

Ad space is sold on those sites through real time digital auctions. In one instance, an ad meant to target a USA Today reader went to a reader of the Indianapolis star. In another case, ads meant for the daily Sarasota, Fl, Herald-Tribune ran on the website of a bi weekly newspaper for a village in New Mexico.

Advertising 101

Advertising Ad Exchange Ad Space MarTech 101

Ad Monsters

JULY 30, 2024

Competitive Pressure: With multiple campaigns vying for ad space, the pressure to lower prices further increases, risking a race to the bottom. Enhance First-Party Data: Rich, accurate data about audience segments can command premium prices, even in a bid-shaded environment.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. Integrations with ad exchanges, SSPs, and data platforms. What Is a Bidder?

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. For example, SSPs often connect to multiple ad exchanges, ad networks, and DSPs.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

The Ad Tech Blog

APRIL 1, 2024

The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience. How does Google’s ad tech differ from traditional advertising?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Ad Monsters

OCTOBER 1, 2022

Domain spoofing is still a big problem on the open web, especially for highly-ranked sites that have done an excellent job at earning the trust of their audiences. Evidence shows fraud detection is not catching it and exchanges are not enforcing it.”

Fill rate 105

Fill rate Cookies Ad Exchange Ad Space 105

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. How can publishers increase their RPM?

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Monetize More

JULY 19, 2022

With auctions moved to an external server instead of the user’s browser, page speed is positively affected, and publishers can leverage multiple ad exchanges, ad networks, and SSPs without compromising on user experience. This ensures publishers get the best bids thus maximizing ad revenue.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. Ad Targeting Options. Header Bidding Support.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Lemonads

SEPTEMBER 13, 2020

RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis. Those auctions are often facilitated by ad exchanges or supply-side platforms, so let’s check which platforms RTB involves! How much does RTB cost?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB). DSPs allow media buyers (i.e.

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

MNTN

AUGUST 5, 2024

By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space. Instead of reaching out to multiple providers, you can manage your campaign space using a single platform. How Do Ad Networks Work?

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

MNTN

AUGUST 5, 2024

By aggregating ad inventory from various publishers, an ad network provides you with a one-stop shop for purchasing ad space. Instead of reaching out to multiple providers, you can manage your campaign space using a single platform. How Do Ad Networks Work?

Ad network 52

Ad network Ad Exchange Ad Space Audience 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

YieldBird

JUNE 22, 2023

SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers. In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

YieldBird

JUNE 22, 2023

SSPs also assist in analyzing and sharing audience insights, such as demographics and interests, making the inventory more valuable to advertisers. In the programmatic ecosystem, SSPs are crucial in facilitating automatic auctions for ad inventory and connecting publishers with multiple ad exchanges and demand partners.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad Exchange Ad Space 52

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? Q&A: How Can You Use Prebid Server to Build an Ad Exchange?

Header Bidding 88

Header Bidding Ad Server Ad Exchange Agency 88

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

MAY 2, 2023

Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. In real-time bidding, ad impressions are auctioned off in real-time, and advertisers bid on them based on their targeting parameters and the value they place on each impression.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Monetize More

MARCH 6, 2023

Here are some of the most common causes of blank ads: Ad Blockers: Ad blockers can prevent ads from displaying on a publisher’s website, resulting in blank ad spaces. Slow Internet Connections: If a user’s internet connection is slow or unreliable, ads may fail to load properly.

Ad Server 98

Ad Server Click Through Rate Ad Space Ad Exchange 98

MNTN

AUGUST 30, 2024

Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance. RTB allows you to bid on ad impressions as they become available in real time. Let’s say you want to sell ad space on your website.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52

MNTN

AUGUST 30, 2024

Advertisers like you can benefit from header bidding by gaining access to a wider assortment of available inventory, increasing your reach, and improving audience relevance. RTB allows you to bid on ad impressions as they become available in real time. Let’s say you want to sell ad space on your website.

Header Bidding 52

Header Bidding Ad Server Demand Side Platform Ad Exchange 52