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Why programmatic media buying faces a stormy future

More About Advertising

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX).

Media 40
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What Is an Order Management System (OMS) and How Does It Work?

Clearcode

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. You can connect your OMS with first- and third-party ad servers, ERP and CRM systems, BI platforms, SSPs, ad exchanges, and DSPs via APIs. Create reports. Generate invoices.

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How much should my website be earning in 2022?

Monetize More

It’s good to keep this in mind when determining what your average RPM range should be—if you’re not making much money from ads on your food posts but making plenty on your fashion posts, maybe that’s okay! Finance sites’ RPMs are usually the highest in the range $30-$50. 3- Calculate your Revenue through RPMs.

article thumbnail

How much should my website be earning in 2022?

Monetize More

It’s good to keep this in mind when determining what your average RPM range should be—if you’re not making much money from ads on your food posts but making plenty on your fashion posts, maybe that’s okay! Finance sites’ RPMs are usually the highest in the range $30-$50. 3- Calculate your Revenue through RPMs.