MNTN

JANUARY 22, 2025

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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Ad Inventory Demand Side Platform Ad Space Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

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Advertising Marketing Ad Exchange Retail 119

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. Improved fill rates as they sell more ad space.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Clearcode

SEPTEMBER 20, 2023

Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Ad Monsters

JULY 30, 2024

Bid shading might sound like some covert operation, but it’s actually a savvy strategy media buyers use in digital ad auctions. This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. What is Bid Shading?

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Clearcode

NOVEMBER 21, 2022

On the buy side, the most common platform used by brands and ad agencies to purchase ad space is called a demand-side platform (DSP). DSPs allow media buyers (i.e. brands and ad agencies) to purchase ad space on an impressions-by-impression basis via a process known as real-time bidding (RTB).

Demand Side Platform 85

Demand Side Platform Impressions Ad Exchange Ad Space 85

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. Integrations with ad exchanges, SSPs, and data platforms. What Is a Bidder?

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Demand Side Platform Ad Exchange Impressions Ad Space 59

More About Advertising

MARCH 22, 2017

Media agencies have taken a fair old pummelling recently – although currently they’re on the front foot hammering Google/YouTube and Facebook – but a new threat is emerging from a NASDAQ offshoot, the New York Interactive Ad Exchange (NYIAX).

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Media Ad Exchange Ad Space Agency 40

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. ads) buying and selling. If so, here’s what you should know.

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Advertising Demand Side Platform Impressions Retargeting 98

Clearcode

SEPTEMBER 1, 2022

From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. For advertisers, one way to gain more transparency into the media-supply chain is to conduct supply-path optimization (SPO). What Is Demand Path Optimization (DPO)?

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Ad Server Ad Exchange Demand Side Platform Ad Space 92

Martech

MARCH 15, 2022

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process.

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First-Party Cookies Cookies Impressions Ad Exchange 121

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Media Demand Side Platform Data Management Platform Ad Space 40

MNTN

DECEMBER 15, 2022

Despite the frenzy of the holidays, advertisers and publishers may have spotted an unexpected lull in activity last week when Google Ad Manager went dark. Perhaps the most popular ad exchange, many advertisers saw the impact of over-relying on just one performance channel, especially during this essential time.

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Impressions Ad Exchange Ad Inventory Ad Space 98

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! How much does RTB cost?

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Demand Side Platform Ad Exchange Ad Space CPM 52

Brid.tv

DECEMBER 21, 2022

Every time an app user sees an ad, a complex process takes place behind the scenes, and it looks something like this: Once a publisher with an app joins an ad network, the network will have access to the app’s users’ data, available ad space, and so on. This real estate needs an advertisement to be monetized. Marketplace.

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Ad network Mobile Ads Header Bidding CPM 75

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange.

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Demand Side Platform Ad Exchange Pop-Up Audience 97

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? What Is the Difference Between Prebid.js and Prebid Server?

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Header Bidding Ad Server Ad Exchange Agency 88

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google AdMob levels the playing field and helps you reach those millions of users that can discover your app and enhance your revenue through AdMob by connecting with multiple mobile ad networks.

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Ad Exchange Ad Inventory Ad network Fill rate 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

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Advertising Ad Exchange Marketing Ad Space 52

Basis

JULY 26, 2022

Understanding Programmatic Ad Buying. Simply put, it’s technology that automates digital media buying. DSPs are integrated into multiple ad exchanges. Supply-Side Platforms, or sell-side platforms (SSPs), facilitate the sale of publisher inventory through an ad exchange. You keep mentioning ad exchanges.

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Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Ad Exchange Ad Server Ad Space Ad network 40

Monetize More

MAY 2, 2023

Advertisers use RTB to buy ad impressions on a per-impression basis rather than buying ad space in bulk. In real-time bidding, ad impressions are auctioned off in real-time, and advertisers bid on them based on their targeting parameters and the value they place on each impression.

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Ad network Ad Exchange Demand Side Platform Impressions 52

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

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Advertising Ad Inventory Machine Learning Ad network 98

Digiday

JUNE 1, 2022

Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. Vendors have been disintermediating each other — not to mention disrupting the traditional role of media agencies — for years.

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Ad Tech Impressions Data Management Platform Ad Exchange 90

Smart-Hub

FEBRUARY 16, 2024

Considering this, your ad exchange platform has to support this functionality. Key Components To clarify the header bidding meaning even more, let’s review the core components involved in this process: SSPs, DSPs, and ad exchanges. Ad Exchange Usually, an ad exchange performs as an intermediary between an SSP and DSP.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Lemonads

JANUARY 3, 2021

RTB is mainly a way of transacting media that allows an individual ad impression to be put up for bid in real-time. A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion.

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Ad Exchange Header Bidding Ad Space Impressions 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

JANUARY 2, 2024

As you can see, publishers who own websites, most often online media or blogs, use SSPs to get paid for advertising. After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Ad Exchange CPC CPM Affiliates 60

MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. The publisher’s reservation campaigns and DoubleClick Ad Exchange will also toss their hats into the ring.

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Header Bidding Ad Exchange Ad Inventory Impressions 52