Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. Dive Deeper: How Poor Website Security Negatively Impacts SEO Rankings.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

SODP

MAY 22, 2023

Social media influencers and bloggers can also earn ad revenue by partnering with brands to promote their products and services to their audience. The more ads displayed to online users, the more ad revenue can be generated. How Does Ad Revenue Work?

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Mediavine

JUNE 23, 2021

Publishers who embrace video can earn much higher advertising revenue, reap the SEO benefits and even offer a great experience for users if they take the right steps. Creating videos worth watching requires time and resources, and as a result, only a small percentage of Mediavine publishers are currently well optimized for video ads.

SEO 52

SEO Ad Exchange Video Ads Ad Space 52

NewProgrammatic

APRIL 6, 2022

Targeting very specific keywords is of course a practice that is increasingly gaining importance in the online marketing world, but it could be done also outside Google Ads, Yahoo Search Marketing, or Apple Search Ads. Some advertisers struggle with competing for ad space.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Automated algorithms help advertisers and sellers in efficient buying and selling of digital ad inventory.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52