Monetize More

JULY 19, 2022

With auctions moved to an external server instead of the user’s browser, page speed is positively affected, and publishers can leverage multiple ad exchanges, ad networks, and SSPs without compromising on user experience. The winning bid is the highest bid and the ad associated with that bid is served.

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Monetize More

FEBRUARY 8, 2023

AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Bid Scaling : Monitor & adjust ad partners based on their net revenue. You can keep your auctions transparent so that advertisers pay you the best amount for your ad space.

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Monetize More

MARCH 10, 2023

Monitor Ad Performance: Publishers should regularly monitor their ad performance and adjust their strategies accordingly. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.

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Automatad Inc.

NOVEMBER 9, 2023

Unified auction, also called single auction, is an advanced header bidding technology that makes all demand sources (SSPs, DSPs, ad exchanges, etc.) bid at the same time for the ad inventory. This way, publishers always get the highest bid for their ad inventory. This blog gives answers to all this.

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Monetize More

MARCH 10, 2023

Monitor Ad Performance: Publishers should regularly monitor their ad performance and adjust their strategies accordingly. By tracking key metrics such as click-through rates, viewability, and engagement rates, publishers can identify underperforming areas of their ad inventory and take corrective action.

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Smart-Hub

JANUARY 23, 2023

The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP.

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Monetize More

OCTOBER 20, 2022

This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! Get access to our School Of AdSense, Ad Exchange, and Google Ad Manager courses for $99! 4- Expandable Ads.

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Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. They Provide Greater Transparency and Control. Lack of Transparency.

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Adtelligent

OCTOBER 6, 2021

One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. Instead, the SSP links to ad exchanges and evaluates the ad space for sale; then, this space is auctioned to the highest bidder, bringing the most lucrative price home.

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Monetize More

OCTOBER 13, 2022

Furthermore, dynamic floor pricing increases the price of a publisher’s inventory based on the inventory’s placement, ad size, etc. Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. Let’s talk!

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Intentionally misrepresented ads.

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SODP

JUNE 27, 2023

Unlike traditional ad networks, where advertisers directly purchase inventory from publishers, DSPs focus on reaching specific audience segments across multiple publisher sites, elevating the buyer’s visibility. DSPs cater to the needs of advertisers by helping them efficiently buy ad space across various digital channels.

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Automatad Inc.

JANUARY 23, 2024

It is a privacy-friendly API allowing adtech intermediaries to show relevant ads without cross-site tracking and reduce the dependency on third-party data. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue.

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Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

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Monetize More

DECEMBER 28, 2022

Key Companies: ADXPOSE, TRUSTe, privacychoice, Ad-Juster, GHOSTERY. A DSP (Demand-side Platform) is an arrangement that allows buyers of ad inventory to control multiple ad exchanges and data exchange accounts through a single interface. Ad Exchanges. A Few Good DSPs. Measurement & Analytics.

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Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment.

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Automatad Inc.

FEBRUARY 20, 2023

The platform combines the features of DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX), providing a single management platform for all inventory, programmatic deals, and ad sales. And DoubleClick Ad Exchange is a real-time marketplace to buy and sell available ad spaces, aka inventories.

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SODP

JUNE 8, 2023

For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising.

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MobileAds

JANUARY 24, 2021

Generally, an ad tag enables advertisers to: Make creative changes and optimization from the ad server , instead of going directly to each publisher. Track ad viewability – as trackers are placed within the ad tag. Track ad engagement. Parts of a third-party ad tag. 2) JavaScript code and HTML.

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