Ad Exchange, Ad Targeting and Display Advertising

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

CIENCE Announces General Availability of GO Digital DSP Powered by CIENCE GO Data

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

Demand Side Platform

Demand Side Platform CPM Click Through Rate Ad Exchange

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

Ad network

Ad network Demand Side Platform Ad Inventory Ad Exchange

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network

Ad network Mobile Ads Header Bidding CPM

What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Space Ad Inventory

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. However, this is starting to change.

Header Bidding

Header Bidding Fill rate Ad Server Audience

Programmatic Ad Formats Mini-Series: Display

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.

Display Advertising

Display Advertising Click Through Rate Impressions Audience

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency). The app sends the request to the publisher’s network or ad exchange. Banner Ads.

Advertising

Advertising CPM Mobile Ads CPC

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

By making data-driven decisions, you can fine-tune your targeting, bidding, and overall strategy, leading to enhanced monetization results. Build Your Profitable Ad Exchange Business With Us! Ad Networks: Partner with multiple ad networks for a broader range of advertisers. Looking For Detailed Case Studies?

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

Advertising

Advertising Ad Space Impressions Healthcare

What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

MARCH 13, 2023

Ad Quality and Approval Displaying one bad or inappropriate ad to one user isn’t the end of the world, but media owners and/or publishers need to maintain the highest quality of their ads as they are being served to many individuals at once. Distinguish between publisher- and exchange-provided device IDs.

Impressions

Impressions Communications Manufacturing Ad Targeting

What is Programmatic Media Buying?

AdvertiseMint

OCTOBER 24, 2023

Programmatic advertising operates on a sophisticated interplay of technology and real-time decisions. An auction process begins when a user visits a website with display advertising. The website sends the user’s information and the available ad space details to an ad exchange.

Media

Media Demand Side Platform Data Management Platform Ad Space

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

Top AdTech & MarTech News Stories from Q1 2022

Clearcode

APRIL 4, 2022

Topics API is the latest addition to Google Chrome’s Privacy Sandbox and will replace its Federated Learning of Cohorts (FLoC) API, which was designed to run interest-based advertising but in a more privacy friendly way than ad targeting via third-party cookies.

MarTech

MarTech Audience Ad Tech Ad Exchange

AdTech Trends

How To Build a Demand-Side Platform (DSP)

CIENCE Announces General Availability of GO Digital DSP Powered by CIENCE GO Data

Trending Sources

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

The Best Mobile Ad Networks For 2023

20 Best Mobile Ad Networks for Publishers and App Developers

What Is a Supply Side Platform (SSP)? A Guide for Publishers

How Publishers Can Make More Money With AdTech

Programmatic Ad Formats Mini-Series: Display

The Ultimate Guide to In-App Advertising for Publishers

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Best Programmatic Advertising Case Studies for Exceptional ROAS

What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

What is Programmatic Media Buying?

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Top AdTech & MarTech News Stories from Q1 2022

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