Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. The Electronic Frontier Foundation (EFF) also criticized FLoC , calling it a breach of user trust.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Automatad Inc.

JANUARY 24, 2022

A group of Democrats has proposed the ‘ Banning Surveillance Advertising Act (BSAA)’ that prohibits advertisers and other companies from practicing personalized or targeted ads. Summed up as surveillance-based advertising, the practice of hoarding personal data to promote ad targeting and user engagement is ruining the internet. .

Advertising 52

Advertising SEO Pop-Up Electronics 52