Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

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Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! SmartHub's Features Have No Limits!

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MNTN

MARCH 14, 2024

While publishers use SSPs to list inventory to make it available programmatically to DSPs, marketers use DSPs to buy that same inventory from those ad exchanges and ad networks. So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers.

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Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Single Grain

MAY 31, 2023

This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly. An example of a popular AI platform is Google Cloud AI Platform.

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Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

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Ad Server Ad Exchange Demand Side Platform Ad network 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

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Automatad Inc.

NOVEMBER 23, 2023

Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy.

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Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Build Your Profitable Ad Exchange Business With Us!

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Monetize More

APRIL 19, 2023

As a Google Certified Publishing Partner, Mediavine offers a comprehensive suite of ad management services, including ad optimization, video monetization, and sponsored content, all aimed at helping website owners maximize their ad revenue. Seamlessly transition from AdSense to AdX and optimize your long-term revenue.

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Header Bidding Ad Inventory Ad network Ad Server 52

VideoWeek

AUGUST 18, 2023

Equativ Bolsters Targeting Capabilities with Nano Interactive Ad tech firm Equativ has partnered with Nano Interactive, a privacy-first ad targeting provider. The agreement grants Equativ publisher domains new targeting capabilities, according to the company, without the use of profiling or personal data.

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