SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Clearcode

MARCH 13, 2023

For this reason, the process of ad approval is maintained manually and can take up to a few days to complete. Different Digital Display Manufacturers There are no worldwide leading brands selling DOOH screen technology to the market, unlike in the TV and mobile device markets. Define when the ad will be approximately displayed.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Single Grain

AUGUST 8, 2023

The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. When a user visits a website that is part of the ad exchange, the ad exchange will auction off the ad space to the highest bidder.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

VideoWeek

FEBRUARY 23, 2024

The companies are aiming to grow their revenues by making it easier for advertisers to buy programmatically across their offerings, while driving technical innovation in ad sales. Walmart Ramps Up Ads Business with $2.3 Read more on VideoWeek. The agreement sees Walmart pay $11.50 per share in cash.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

VideoWeek

JULY 29, 2022

British broadcaster ITV posted five percent growth in ad revenue for the first half of the year, but said it expects ad revenue to be broadly flat for the first nine months, suggesting it expects a year-on-year drop in Q3. American broadcast network NBCUniversal posted a one percent drop in ad revenues for the quarter, as did TF1.

Ad Tech 52

Ad Tech Agency Media Cookies 52