Ad Exchange, Ad Targeting and MarTech

How To Design and Build an SSP and an Ad Exchange

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Ad exchanges, on the other hand, serve as digital marketplaces, bridging the gap between ad buyers and sellers and making real-time transactions possible.

Ad Exchange

Ad Exchange Header Bidding Ad Space Ad Inventory

CIENCE Announces General Availability of GO Digital DSP Powered by CIENCE GO Data

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. We’re hearing really good feedback on the ability to reach a company’s ICP—and only their ICP—without wasted ad spend.

Demand Side Platform

Demand Side Platform CPM Click Through Rate Ad Exchange

How To Build a Demand-Side Platform (DSP)

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Targeting

Top AdTech & MarTech News Stories from Q1 2022

Clearcode

APRIL 4, 2022

A lot happened in the AdTech and MarTech world in Q1 2022. Top Stories AdTech and MarTech News Stories. Top Stories AdTech and MarTech News Stories. ARICOMA Acquires Clearcode to Expand Its Presence in AdTech and MarTech — Clearcode. Tatari Acquires TheViewPoint to Build a Private Ad Exchange for CTV — TheViewPoint.

MarTech

MarTech Audience Ad Tech Ad Exchange

Key Features of an SSP

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies. What Is a Supply-Side Platform (SSP)? Tag-based integrations.

Header Bidding

Header Bidding Demand Side Platform Ad Exchange Ad Inventory

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

What Is a Meta-DSP and How Do You Build One?

Clearcode

NOVEMBER 21, 2022

If the meta-DSP utilizes data for ad targeting or reporting on campaign performance, then they’ll also need to integrate with data platforms and sources, such as a data lake and customer data platform (CDP). appeared first on Clearcode | Custom AdTech and MarTech Development. How Do Meta-DPSs Work?

Demand Side Platform

Demand Side Platform Impressions Ad Exchange Ad Space

Pros and Cons of Building Your Own RTB Bidder or DSP

Clearcode

OCTOBER 24, 2023

DSPs emerged in 2007 with the introduction of real-time bidding, allowing advertisers to procure ad space from multiple publishers at once. It uses algorithms to place bids on ad impressions based on the advertiser’s targeting criteria, ensuring the acquisition of valuable impressions at optimal cost. What Is a Bidder?

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Ad Space

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting.

Header Bidding

Header Bidding Fill rate Ad Server Audience

6 Privacy-Enhancing Technologies for AdTech Companies

Clearcode

AUGUST 8, 2023

AdTech companies like ad networks, DSPs, SSPs, and ad exchanges can utilize PETs such as differential privacy tokenization, homomorphic encryption, secure multi-party computation, federated learning, and pseudonymization. Each AdTech platform can leverage different PETs to enhance user privacy.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad network

How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? We explain the differences below.

Retargeting

Retargeting Data Management Platform Demand Side Platform A/B Testing

What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

Clearcode

MARCH 13, 2023

Distinguish between publisher- and exchange-provided device IDs. Define when the ad will be approximately displayed. In particular it means improvement in ad targeting and campaigns measurement. Better Ad Targeting Prior to adding DOOH to OpenRTB protocol, ad targeting was approximate and inaccurate.

Impressions

Impressions Communications Manufacturing Ad Targeting

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. businesses saying ad fraud is a problem for them.

Advertising

Advertising Marketing Ad Exchange Retail

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

AdTech Trends

How To Design and Build an SSP and an Ad Exchange

CIENCE Announces General Availability of GO Digital DSP Powered by CIENCE GO Data

Trending Sources

How To Build a Demand-Side Platform (DSP)

Top AdTech & MarTech News Stories from Q1 2022

Key Features of an SSP

Why Do Companies Want to Build Their Own RTB Bidder or DSP

What Is a Meta-DSP and How Do You Build One?

Pros and Cons of Building Your Own RTB Bidder or DSP

How Publishers Can Make More Money With AdTech

6 Privacy-Enhancing Technologies for AdTech Companies

How to Build a Dynamic Creative Optimization (DCO) Tool

What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

What every marketer needs to know about programmatic advertising

Why we care about adtech: The complete guide

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