AdExchanger

SEPTEMBER 16, 2022

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. Continue reading » The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger. You can think of Kevel as a plumber for plumbers.

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AdPushup

FEBRUARY 15, 2023

An ad exchange could be just what you need. Learn what is an ad exchange and how they work, and discover the benefits of this powerful digital marketplace. Looking for an efficient and cost-effective way to buy and sell digital advertising?

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The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

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AdExchanger

JUNE 30, 2022

Remember ad exchanges? Continue reading » The post As Ad Tech Consolidates, Publishers Need To Tread Carefully appeared first on AdExchanger. Today’s column is written by Jayson Dubin, CEO at Playwire. They used to be a regular feature of.

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Digiday

SEPTEMBER 18, 2024

Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. DFP’ and ‘AdX, et al. debated extensively ( see right ).

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Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges. The United Kingdom today said it is anti-competitive behavior.

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AdExchanger

NOVEMBER 1, 2022

What Ad Tech? One refrain from Google when it defends its third-party ad tech business is. Continue reading » The post Why Google Just Can’t Quit Ad Tech; Paneling For Gold appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. Follow @illuminHQ

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AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

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AdExchanger

JULY 10, 2022

Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. Continue reading » The post Google Offers To Spin Out Its Ad Tech?!; Can A Tiger Change Its Stripes?

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AdExchanger

OCTOBER 30, 2022

Continue reading » The post Amazon And Nielsen’s Misratings; Why Ad Tech Likes Vague Laws appeared first on AdExchanger. Playing The Game Amazon took its first real step into linear TV broadcast territory in September when it.

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Digiday

DECEMBER 17, 2023

April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech. ” Continue reading this article on digiday.com.

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Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

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Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

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AdExchanger

MARCH 6, 2024

On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to a small, rural community in the Terai region of Nepal. But they won’t be there on a company retreat or to discuss the latest ad tech trends.

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AdExchanger

SEPTEMBER 6, 2022

Continue reading » The post The Ad Tech Company That Keeps Getting Acquired By Brands appeared first on AdExchanger. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks.

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Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

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Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

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AdExchanger

APRIL 9, 2023

Elon Musk was a splashy late get for the POSSIBLE marketing conference in The post Elon Musk May Be A Great Get And A Regret; The Ad Tech Gold Mine appeared first on AdExchanger. Sign up here. What Could Possible Go Wrong?

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AdExchanger

AUGUST 4, 2022

All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main. appeared first on AdExchanger.

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AdExchanger

MAY 7, 2023

The LUMA Escape LUMA Partners – the investment bank of ad tech, essentially – is having a major The post LUMA Leadership Reshuffles In Ad Tech Cold Streak; Turning A New Page appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

JUNE 8, 2023

Detective Work A pox on the ad tech tax. Google is promoting a new tool in its tech The post Demystifying The Ad Tech Tax?; Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advantage+ Won’t Woo Buyers Away From Meta’s Adversaries appeared first on AdExchanger.

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AdExchanger

JUNE 21, 2022

Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly. Continue reading » The post Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up appeared first on AdExchanger. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix.

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? SmartHub's Features Have No Limits!

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AdExchanger

NOVEMBER 13, 2022

Continue reading » The post Is Sustainability The New Ad Tech Tax?; Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Every programmatic ping, bid and load consumes electricity, and. TV Faces An Advertising Comeuppance appeared first on AdExchanger.

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AdExchanger

SEPTEMBER 9, 2024

The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. After opening […] The post DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief appeared first on AdExchanger.

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Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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AdExchanger

MARCH 28, 2023

On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case The post Google Wants A Judge To Dismiss The DOJ’s Ad Tech Suit; Comscore’s ‘Pulse’ Check appeared first on AdExchanger. Dissing And Dismissing Quelle surprise.

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Smart-Hub

JULY 29, 2024

To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes. To help you, we have prepared a detailed guide on ad serving technology. A publisher’s ad server: tools for distributing the content and managing ad inventory.

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Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

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VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. ” Follow VideoWeek on Twitter and LinkedIn.

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Ad Tech Daily

MARCH 23, 2023

The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. By […] The post Index Exchange Accelerates its Sustainability Initiatives with Ad Net Zero Partnership appeared first on Ad Tech Daily.

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Digiday

JANUARY 27, 2023

A redundant, multiple-step process to ad delivery has become the norm, but in the process has created a waste of dollars, energy and carbon. With a growing emphasis on sustainability in the ad tech ecosystem, savvy advertisers have an opportunity to innovate and create solutions to combat the problem.

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AdExchanger

JULY 11, 2023

When an ad tech company goes belly up – and its destiny is being decided by indifferent creditors – it becomes difficult for unfamiliar bankers to capture (or preserve) the The post Why Bankers Misunderstand Ad Tech – And Why MediaMath Might Just Melt Away appeared first on AdExchanger.

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AdPushup

DECEMBER 19, 2024

This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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AdExchanger

JUNE 29, 2022

Continue reading » The post Let’s Write An Obit For Ad-Based Death Sites; Amazon Go Go Go, Ramping Up Store-Based Ad Tech Chops appeared first on AdExchanger. Weaver paid $900 to publish an obituary for her mother in her local paper.

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