AdPushup

FEBRUARY 15, 2023

An ad exchange could be just what you need. Learn what is an ad exchange and how they work, and discover the benefits of this powerful digital marketplace. Looking for an efficient and cost-effective way to buy and sell digital advertising?

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Smart-Hub

JULY 29, 2024

To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes. To help you, we have prepared a detailed guide on ad serving technology. A publisher’s ad server: tools for distributing the content and managing ad inventory.

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MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? SmartHub's Features Have No Limits!

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AdExchanger

SEPTEMBER 16, 2022

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. Continue reading » The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger. You can think of Kevel as a plumber for plumbers.

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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AdExchanger

JUNE 30, 2022

Remember ad exchanges? Continue reading » The post As Ad Tech Consolidates, Publishers Need To Tread Carefully appeared first on AdExchanger. Today’s column is written by Jayson Dubin, CEO at Playwire. They used to be a regular feature of.

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Digiday

DECEMBER 17, 2023

April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech. ” Continue reading this article on digiday.com.

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VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. ” Follow VideoWeek on Twitter and LinkedIn.

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AdPushup

APRIL 22, 2023

An ads exchange could be just what you need. Learn what is an Ads Exchange and how they work, and discover the benefits of this powerful digital marketplace. billion this year, with ads [.] Looking for an efficient and cost-effective way to buy and sell digital advertising?

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Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

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AdPushup

AUGUST 22, 2023

Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it?

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VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

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AdPushup

FEBRUARY 2, 2023

This article will attempt to give you a clearer picture of the components of Ad Exchange and Ad Network and how they are different from each other.

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AdPushup

SEPTEMBER 7, 2023

Dive into comprehensive insights about the Open Ad Exchange in this exploration. Gain a deep understanding of its workings and significance in the digital advertising landscape. Have you ever wondered how websites make money? Is it just by writing the content and posting the images? But who pays them for it?

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Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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AdExchanger

MARCH 6, 2024

On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to a small, rural community in the Terai region of Nepal. But they won’t be there on a company retreat or to discuss the latest ad tech trends.

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Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

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AdExchanger

NOVEMBER 1, 2022

What Ad Tech? One refrain from Google when it defends its third-party ad tech business is. Continue reading » The post Why Google Just Can’t Quit Ad Tech; Paneling For Gold appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

JUNE 8, 2023

Detective Work A pox on the ad tech tax. Google is promoting a new tool in its tech The post Demystifying The Ad Tech Tax?; Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advantage+ Won’t Woo Buyers Away From Meta’s Adversaries appeared first on AdExchanger.

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Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

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Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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AdExchanger

SEPTEMBER 6, 2022

Continue reading » The post The Ad Tech Company That Keeps Getting Acquired By Brands appeared first on AdExchanger. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks.

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AdExchanger

OCTOBER 30, 2022

Continue reading » The post Amazon And Nielsen’s Misratings; Why Ad Tech Likes Vague Laws appeared first on AdExchanger. Playing The Game Amazon took its first real step into linear TV broadcast territory in September when it.

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AdExchanger

SEPTEMBER 9, 2024

The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. After opening […] The post DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief appeared first on AdExchanger.

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AdExchanger

APRIL 9, 2023

Elon Musk was a splashy late get for the POSSIBLE marketing conference in The post Elon Musk May Be A Great Get And A Regret; The Ad Tech Gold Mine appeared first on AdExchanger. Sign up here. What Could Possible Go Wrong?

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AdExchanger

JULY 11, 2023

When an ad tech company goes belly up – and its destiny is being decided by indifferent creditors – it becomes difficult for unfamiliar bankers to capture (or preserve) the The post Why Bankers Misunderstand Ad Tech – And Why MediaMath Might Just Melt Away appeared first on AdExchanger.

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AdExchanger

MAY 7, 2023

The LUMA Escape LUMA Partners – the investment bank of ad tech, essentially – is having a major The post LUMA Leadership Reshuffles In Ad Tech Cold Streak; Turning A New Page appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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AdExchanger

JUNE 21, 2022

Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly. Continue reading » The post Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up appeared first on AdExchanger. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix.

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Smart-Hub

MAY 2, 2023

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. billion by 2027. Start managing your own marketplace today with SmartHub !

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AdExchanger

JULY 10, 2022

Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. Continue reading » The post Google Offers To Spin Out Its Ad Tech?!; Can A Tiger Change Its Stripes?

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Ad Monsters

MAY 9, 2024

With global losses due to ad fraud projected at $100 billion by the end of the year, Ann Tarasewicz, CEO, Axis, takes a look at strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. But it’s not like ad tech is sitting idly by on this one.

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Digiday

JANUARY 27, 2023

A redundant, multiple-step process to ad delivery has become the norm, but in the process has created a waste of dollars, energy and carbon. With a growing emphasis on sustainability in the ad tech ecosystem, savvy advertisers have an opportunity to innovate and create solutions to combat the problem.

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AdExchanger

NOVEMBER 13, 2022

Continue reading » The post Is Sustainability The New Ad Tech Tax?; Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Every programmatic ping, bid and load consumes electricity, and. TV Faces An Advertising Comeuppance appeared first on AdExchanger.

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AdExchanger

AUGUST 4, 2022

All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main. appeared first on AdExchanger.

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AdExchanger

MARCH 28, 2023

On Monday, Google filed a motion to dismiss the Justice Department’s antitrust case The post Google Wants A Judge To Dismiss The DOJ’s Ad Tech Suit; Comscore’s ‘Pulse’ Check appeared first on AdExchanger. Dissing And Dismissing Quelle surprise.

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