Ad Exchange, Ad Tech and Click Through Rate

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

Advertising

Advertising Click Through Rate A/B Testing Header Bidding

9 Most Effective Mobile Ad Formats for Your Advertising Campaign

Smart-Hub

NOVEMBER 1, 2023

The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. By the way, do you know what is a Free Ad-Supported TV (FAST) , and why it`s one of the ad tech trends? Analyze metrics such as click-through rates, conversion rates, and engagement levels.

Mobile Ads

Mobile Ads Advertising Banner Ad Exchange

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate

Click Through Rate Viewability Fill rate Ad Inventory

Key Programmatic Advertising Metrics & Reporting

Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. CTR Another metric crucial for digital advertising measurement is CTR, which stands for a click-through rate. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Advertising

Advertising Conversion Rate Ad Exchange Click Through Rate

The Prevention of Ad Fraud

YieldBird

MAY 31, 2023

If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle.

Affiliates

Affiliates CPC Viewability Click Through Rate

Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

MARCH 19, 2024

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. With SmartHub, this task gets simple.

ROI

ROI Native Advertising Ad Exchange Banner

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

Smart-Hub

AUGUST 8, 2023

These tags play a crucial role in ensuring standardized communication between video players and ad servers. Build Your Profitable Ad Exchange Business With Us! If certain metrics underperform, such as completion rate or click-through rate, consider adjusting your video content or targeting parameters.

Advertising

Advertising Ad Server Video Ads Ad Exchange

TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

Lemonads

OCTOBER 6, 2020

TripleLift , simply transforms images with web content smoothly into ads! These units beat the conventional banner ads four times in terms of click-through rates. TripleLift has introduced their Programmatic Native Advertising combining in-feed native ads and seamless automation to make native scale.

Native Advertising

Native Advertising Advertising Click Through Rate Banner

The Prevention of Ad Fraud

YieldBird

MAY 31, 2023

If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle.

Affiliates

Affiliates CPC Viewability Click Through Rate

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

Digiday

APRIL 26, 2023

A study published by ad tech firm Innovid in 2021 that tracked 36 connected TV ad campaigns found that 85% of households were only shown a given ad one or two times during a campaign. “You could spend a lot of money in a week and your ad may only reach the same person one or two times.”

Impressions

Impressions Audience Ad Targeting Agency

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming.

Agency

Agency Media Click Through Rate Retail

Advertising to Baby Boomers: My post this week was written by The.

Advertising to Baby Boomers

APRIL 29, 2013

Not only are banners dull and clickthrough rates low, but all the technology flooding the industry promising perfect targeting perfection cant even deliver real human audiences. The odds of breaking through on YouTube are in the million-to-one range. Facebook is a big fat turd that seems to have a new ad scheme every week.

Advertising

Advertising Click Through Rate Education Ad Exchange

AdTech Trends

The Best Mobile Ad Networks For 2023

10 Top Strategies for Traffic Monetization with Programmatic Advertising

Trending Sources

9 Most Effective Mobile Ad Formats for Your Advertising Campaign

Why Is Ad Refreshing Vital for Digital Publishers?

Why Is Ad Refreshing Vital for Digital Publishers?

Key Programmatic Advertising Metrics & Reporting

The Prevention of Ad Fraud

Maximizing ROI: Analysis of Native vs Display Ads

Benefits of Using VAST Tags for B2B Programmatic Advertising Campaign

TripleLift Review 2021: Advertiser or Publisher? We Got You Covered! (Update 2021)

The Prevention of Ad Fraud

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

Best Guide to Display Lumascape [2023]

Media Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability

Advertising to Baby Boomers: My post this week was written by The.

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