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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

Top Stories Vice Cuts Hundreds of Jobs and Plans to Shutter its Website Vice Media is planning to cut hundreds of jobs, and to stop publishing content on its website, as it looks to cut costs. The media business, once valued at $5.7 billion, filed for bankruptcy last May, and was bought by Fortress Investment Group.

Ad Tech 52
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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. The tool will become generally available in Google Ads in early 2024.

Retail 97
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. Work on the body copy.

ROI 64
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The WIR: Snap Sees Slowing Ad Demand, BT’s Sports Project with WarnerBros Discovery gets the Green Light, and IPA Bellwether shows Stagnant Ad Budgets

VideoWeek

Discovery’s JV with BT gets regulatory approval, and the latest IPA Bellwether report shows stagnating ad budgets. Snap’s Ad Sales Struggle Amid Slowing Demand. The report showed media budgets stagnate with a 0 percent net balance. ” The Week in Tech. .” ” The Week in Tech.