Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

MAY 2, 2023

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. Each audience should have an ad personalized based on the audience’s data.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage. WTF is TAC?

Ad Tech 69

Ad Tech Impressions Ad Exchange Ad Inventory 69

Digiday

DECEMBER 19, 2022

The company’s strategy splits into three core areas: creating access to ad dollars and audiences for Black-owned media businesses; providing infrastructure — such as Group Black’s own ad exchange — for those businesses; and investing in growing Black-owned media businesses. Group Black’s ad tech stack.

Media 69

Media Ad Exchange Ad Tech Audience 69

VideoWeek

SEPTEMBER 22, 2022

That not only means implementing sustainable production on adverts themselves (from energy usage to travel emissions), but also managing the more hidden environmental costs of serving ads through programmatic channels, with various ad tech mechanisms firing in the milliseconds it takes for an auction to take place.

Ad Exchange 64

Ad Exchange Ad Tech Agency Media 64

Smart-Hub

NOVEMBER 1, 2023

The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. By the way, do you know what is a Free Ad-Supported TV (FAST) , and why it`s one of the ad tech trends? Campaign Objectives Different ad formats serve different purposes.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Martech

SEPTEMBER 28, 2021

Pre-built connections to martech/ad tech platforms. and ad tech (DSPs, SSPs, ad exchanges, etc.) Conversely, not knowing who your customers are leads to misidentifying them and engaging in ways they may perceive to be intrusive or irrelevant. Let’s look deeper at these platform capabilities.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Smart-Hub

DECEMBER 21, 2023

It enables marketers to reach their potential customers, so the ads are more effective in terms of driving conversions and income. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform.

Ad Exchange 49

Ad Exchange Banner Pop-Up Geo targeting 49

Smart-Hub

MARCH 19, 2024

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Digiday

JUNE 5, 2022

In this iteration of the “green conversation,” the focus seems to center around digital processes that consume excessive amounts of energy or lead to excessive emissions. To paraphrase from the movie Lord of the Rings: The Two Towers — looks like sustainability’s back on the menu, boys! notably Australia and western Europe.

Media 72

Media Ad Tech Machine Learning Viewability 72

Smart-Hub

FEBRUARY 12, 2024

Video ads are more engaging than static advertisements, so they tend to have higher CTRs and are more effective in driving conversions. Short product demonstrations, “how to” instructions, customer testimonials — this and other content can be created in the format of video ads, helping advertisers show their expertise and gain trust.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Tracking clicks is a way to get a general understanding of how the audience is responding to an ad. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Build Your Profitable Ad Exchange With SmartHub!

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Smart-Hub

NOVEMBER 6, 2023

By ensuring ads are shown to the right audience at the right time, campaigns generate higher conversion rates and, consequently, a superior return on investment (ROI). The efficiency and precision of programmatic advertising translate into reduced ad spend wastage and, ultimately, more dollars back in the advertiser’s pocket.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

YieldBird

MAY 31, 2023

If it is lower, that means there’s a chance your traffic, visits, and clicks are coming from fraudulent sources since the ads couldn’t be seen by actual people. High Click Through Rates : While not always an indication of ad fraud, it could be a piece of the puzzle. In addition, keep a watchful eye on different geos.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Ad Ops Hero

JANUARY 25, 2021

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. Online advertising is publishing the relevant ads using the audience data and helping the advertisers to get higher conversions in short span of time.

Data Management Platform 52

Data Management Platform Ad Exchange Audience Retargeting 52

Smart-Hub

NOVEMBER 29, 2023

This metric allows you to understand how long ads are keeping users engaged, which ads users watch the longest, etc. Conversion Rate This metric specifies the number of users who took the desired action after watching an ad. It focuses on users who watched the ad but did not click it.

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

Demand Side Platform 60

Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Monetize More

JUNE 2, 2022

Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user. The ad exchange then passes the signal to the demand side platform (DSP) based on the user’s targeting details. Options other than Programmatic Guaranteed.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. “I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Smart-Hub

MARCH 14, 2022

In the past, contextual targeting was an effective ad targeting strategy, but people thought it was a little slower in achieving positive conversion outcomes. Its goal is to measure app downloads conversion rates (CPI) without violating users’ privacy. Contextual targeting is coming back. It never really went away!

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Smart-Hub

OCTOBER 16, 2023

Let’s delve into the event’s highlights and the most engaging topics of conversation. Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us! By the way, explore the SmartHub`s overview of the rising role of AI in ad exchange and programmatic advertising.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Smart-Hub

OCTOBER 24, 2023

Get a Consultation For Free Contact us Real-Time Optimization Programmatic advertising allows for real-time adjustments to ad campaigns. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Currencies : Real-time currency conversions.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

VideoWeek

OCTOBER 13, 2023

Bloomberg reported that a recent letter to EU watchdogs stated Google’s intention to refuse to sell its ad tech arm, which Margrethe Vestager, Executive Vice President of the European Commission, deems the only viable way of restoring competition. The tool will become generally available in Google Ads in early 2024.

Retail 97

Retail Agency Media Ad Tech 97

Monetize More

JANUARY 18, 2023

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Digiday

SEPTEMBER 22, 2022

Here are some highlights from the conversations subject-by-subject. — Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. And it’s going to underwhelm expectations if you don’t get started on that early because those conversion rates are going to be pretty weak.”. “If

Media 68

Media Cookies Conversion Rate Affiliates 68

Monetize More

NOVEMBER 15, 2022

The ad tech and publisher ecosystem have long been in the middle of a tug-of-war between choice and transparency. Once you switch to UID2, you’ll see an increase in conversions and an overall 20-30% reduction in average cost per acquisition (CPA). Unified ID 2.0 features and benefits. Affordable alternative. Unified ID 2.0

Cookies 52

Cookies Ad Exchange Demand Side Platform First-Party Cookies 52

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! In this case, cookies enable the chat application to remember the conversation history, which allows for a more convenient and personalized support experience. For ad exchange owners, this is crucial as well. Social sharing. and COPPA standards.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! One notable example is automated bid assignment, which enables automatic bidding for keywords and ad groups. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

JULY 3, 2023

If you’re eager to explore the outstanding ad exchange platform solution and advantages of this cutting-edge advertising approach to unlock new opportunities for your business, you’ve come to the right place. Start Your Profitable Ad Exchange Business With Us! increase in conversions.

Advertising 52

Advertising Impressions Ad Exchange Audience 52