MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. How does Real Time Bidding work?

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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Ad Monsters

OCTOBER 2, 2024

How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).

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Ad Monsters

MAY 19, 2023

Open Internet media companies and their ad tech counterparts are caught between the short-term financial obligation to contribute to bidstream bloat and the long-term financial goal of transitioning to two-sided marketplaces that unlock privileged data access. Of course, achieving this equilibrium is no simple task.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Requires a large amount of monthly impressions for access.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

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Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

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Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 In these auctions, advertisers compete with each other for the right to serve an ad impression to a particular user on a particular website or app. Ad impressions are served on different websites or apps connected to programmatic. billion U.S.,

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Advertising Demand Side Platform Impressions Retargeting 98

Martech

MAY 5, 2022

For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Earlier this week The Journal revealed that more than a dozen ad-tech companies failed to detect this, despite having all the information needed to do so. How does this work?

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Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

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Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. Google is the owner of one of the largest ad exchanges on the internet known as Google ADX.

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Smart-Hub

MAY 2, 2023

It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). Moreover, you will know everything about the potential of AI in programmatic advertising and ad exchange and its impact on the future of advertising. billion by 2027.

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Ad Exchange Advertising ROI Non-Profit 40

Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage.

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Ad Monsters

MAY 25, 2023

The ad tech industry is growing on a massive scale, it is expected to grow 5.9% Both the supply side and demand side can greatly benefit by optimizing supply path efficiencies: Increased Transparency: SPO provides better visibility and insights about the ecosystem — the intermediaries involved, exact ad spend on impressions, etc.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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Brid.tv

NOVEMBER 4, 2022

With it, video ad tech has been developing to keep up with the increasing demand. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. So when a user plays a video, the player sends an ad request. As a result, publishers can generate a higher ad yield.

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The Ad Tech Blog

APRIL 23, 2024

RTB involves automated auctions, where advertising inventory is bought and sold in real-time on a per-impression basis. While efficient, this system opens up numerous vulnerabilities where malicious actors can exploit speed and automation to introduce threats such as ad fraud and malware distribution.

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MediaFuse

JUNE 17, 2017

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. In the end, the highest-paying ad will prevail. Now, AdX will shoulder the burden.

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. So how do programmatic ops teams overcome this monumental task of managing yield with less than efficient ad serving technology? Impressions filled. Step 2: Ad Server Analysis.

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Digiday

APRIL 10, 2023

People’s expectations of the ad tech vendor have shifted, and they’re now more likely to expect the worst and hope for the best. But those attitudes have hardened over the last 12 months as the ad tech vendor set out to build its own direct routes to programmatic inventory via OpenPath alongside GPID.

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Smart-Hub

JUNE 11, 2024

In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers. The key goal is to improve the transparency of the ad tech supply chain and increase the efficiency of programmatic advertising.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

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Monetize More

NOVEMBER 28, 2022

So, if you’re thinking about using Google Ad Manager or are simply curious about what it can do, keep reading! The hybridized version of DoubleClick For Publishers & Google Ad Exchange. It’s also MonetizeMore’s preferred ad server and is used by most of our publisher partners. What is Google AdManager?

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AdPushup

JUNE 25, 2023

Find out EBDA meaning, and how it allows for multiple ad exchanges to compete in real-time for ad impressions, optimizing ad placement and revenue generation. Enter EBDA – Exchange Bidding in Dynamic Allocation, [.]

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InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

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Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website. Build Your Profitable Ad Exchange With SmartHub!

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Smart-Hub

JANUARY 2, 2024

After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. SmartHub white-label platform is the ad exchange that profitably monetizes publishers’ efforts. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Smart-Hub

MARCH 8, 2022

The client-side and especially the server-side solutions of Prebid came to the ad tech scene with a big success since they enabled efficient header-bidding auctions. Its waterfall mechanism defines what buyers bid on impression first (ad networks, direct advertisers, etc).

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Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

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Monetize More

JUNE 2, 2022

Programmatic advertising automates the whole ad buying process which saves a lot of time. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid. Programmatic Ads Benefits. Freedom to customize ad units.

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Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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Ad Ops Hero

MARCH 25, 2023

Also known as a “supply-side platform,” this platform allows publishers to sell their ad impressions to advertisers in real time. This platform encompasses both DSPs and ad exchanges. This platform allows advertisers to purchase ad inventory across multiple platforms at once. Ad exchangers.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe.

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YieldBird

AUGUST 23, 2023

Sources of revenue troubleshooting Before we can conclude that the drop in revenue is dictated by reduced spending by most advertisers, we need to check several elements to be sure that technical errors – in the form of both reduced ad request issuance and declines on the part of a specific revenue source [i.e.,

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

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