Ad Monsters

SEPTEMBER 14, 2022

Fortunately, diDNA, a leading publisher tech provider, released a new and improved version of its video monetization solution that will help combat recession worries. As a top Google MCM Program Partner, the ad tech company is mindful of adhering to strict ad quality guidelines, transparency, and account structure.

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Monetize More

JANUARY 18, 2023

As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.

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Advertising Ad Inventory Machine Learning Ad network 98

Single Grain

JULY 20, 2021

This piece of ad tech software is connected to numerous advertising exchanges and SSPs. SSP simplifies media-selling for publishers as it connects to the myriad of DSPs, increasing the likelihood of selling ad spaces. Step 4: The ad exchange processes the bids received from the DSP.

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Advertising Demand Side Platform Impressions Retargeting 98

Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. Kline was most recently global chief strategy officer at Starcom.

Media 72

Media Ad Tech Machine Learning Viewability 72

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange!

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Smart-Hub

JUNE 17, 2024

Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an ad exchange, and the whole process is completed within a couple of seconds.

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Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

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Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? After you connect your DSP and SSP partners to your ad exchange, the system will match them automatically. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. The ad exchange follows this up with an auction to select the winning ad creative.

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Advertising Ad Inventory Ad Exchange Impressions 52

Smart-Hub

OCTOBER 16, 2023

Ihor Bazeliuk, New Business Manager of SmartHub Build Your Profitable Ad Exchange Business With Us! A clear trend was evident in most presentations and discussions: the digital revolution is in full swing and powerfully fueled by artificial intelligence and machine learning being actively integrated into technology platforms.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

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Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. By calculating CTR, marketers can not only analyze the effectiveness of their ads but also make more informed decisions regarding their budgets. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Advertising Conversion Rate Ad Exchange Click Through Rate 52

Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. No, we don’t ask for your soul in return.

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Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively.

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Header Bidding Viewability Ad Inventory CPM 52

Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

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Advertising Ad Exchange ROI Machine Learning 52

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

OCTOBER 24, 2023

It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly. Programmatic advertising is based on complex algorithms and evolved through machine learning. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Smart-Hub

AUGUST 8, 2023

This sophisticated digital tool leverages algorithms and machine learning to automate the purchase of ad space, targeting key decision-makers within businesses through digital channels. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 8. In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX 2. Marketplace 3.

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? It is prebuilt. Optimization Tools.

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VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. It follows the ad network’s purchase of Appsume, a performance measurement business, in 2021.

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. But these revenues are still much lower than TV ad revenues, reaching €74 million in the quarter. and that the DOJ’s case is strong enough to continue.

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Advertising Ad Tech Video Ads Machine Learning 52

Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. What’s more, they expect to see AI continue fueling areas like content creation in the future.

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Agency Media Click Through Rate Retail 65

VideoWeek

JULY 14, 2023

Mayer-Jones said that advertisers are looking for qualified audiences and safe adjacencies – she added that the Post is working on machine learning and AI-based brand safety tools to draw in more advertisers. Duffy was an existing non-executive board director, and will chair the board until a successor is appointed.

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