Ad Exchange Ad Tech Manufacturing 
illumin
OCTOBER 22, 2024
The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. Follow @illuminHQ
Smart-Hub
JANUARY 9, 2024
For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this.
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Martech Series
AUGUST 24, 2022
As a demand agnostic Connected TV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI) while helping them maximize revenue by running a unified-auction between multiple SSPs and Ad Exchanges.
Smart-Hub
OCTOBER 15, 2023
White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.
Martech
MAY 5, 2022
For nine months last year Gannett, publisher of USA TODAY and other news outlets, ran billions of ads in places that weren’t what the buyers wanted. Earlier this week The Journal revealed that more than a dozen ad-tech companies failed to detect this, despite having all the information needed to do so. How does this work?
Smart-Hub
JUNE 16, 2021
White labeling is a business practice of using third-party providers to produce or manufacture a product to the exact requirement that you have and then presenting the product to your customers under your brand name. White Label Ad Exchange: The Best Solution for Programmatic Advertising. What is White Labeling?
VideoWeek
FEBRUARY 23, 2024
The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Walmart Ramps Up Ads Business with $2.3 per share in cash.
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