Digiday

DECEMBER 17, 2023

April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. ” Continue reading this article on digiday.com.

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Ad Tech Ad Exchange Media Marketing 89

Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

Ad Tech 80

Ad Tech Demand Side Platform Ad Exchange Cookies 80

Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

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Ad Tech Impressions Data Management Platform Ad Exchange 87

Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

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Ad Tech Ad Server Ad Exchange Marketing 75

AdExchanger

SEPTEMBER 6, 2022

Continue reading » The post The Ad Tech Company That Keeps Getting Acquired By Brands appeared first on AdExchanger. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks.

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AdExchanger

APRIL 9, 2023

Elon Musk was a splashy late get for the POSSIBLE marketing conference in The post Elon Musk May Be A Great Get And A Regret; The Ad Tech Gold Mine appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Could Possible Go Wrong?

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Ad Tech Marketing Ad Exchange 109

Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

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Ad Exchange Agency Demand Side Platform Ad Inventory 69

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

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Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

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Digiday

MAY 24, 2023

Programmatic marketing is seemingly as complicated an endeavor as ever. Personalization is a priority for many advertisers, but it comes with added costs. Personalization is a priority for many advertisers, but it comes with added costs. Here is a sampling of the conversations. Continue reading this article on digiday.com.

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Ad Exchange Marketing Cookies Ad Tech 71

VideoWeek

JUNE 14, 2023

The European Commission this morning found that Google breached EU antitrust rules by distorting competition in the ad tech industry. If the charges are proven, Google could be forced to sell part of its ad tech business. Google controls both sides of the #adtech market: sell & buy.

Ad Tech 59

Ad Tech Ad Exchange Ad Server Advertising 59

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Ad Exchange Impressions Ad network Ad Space 52

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network Non-Profit 52

InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. How does this stack up to an exchange?

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Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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AdExchanger

JULY 17, 2023

The True Ad Tech Tax Expedia rolled out a long-awaited loyalty program this week called One Key spanning The post Next Stop, Advertising; Why Marketers Really Shouldn’t Meme appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Advertising Marketing Ad Tech Ad Exchange 98

AdExchanger

APRIL 10, 2023

Whenever the butterflies at Apple WebKit flap their wings, “Ad Tech Island” feels the aftershocks. Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent The post How A Minor Apple WebKit Tweak Can Send Ripples (Or Trigger Tsunamis) Across Marketing Tech appeared first on AdExchanger.

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Ad Tech Marketing Ad Exchange 109

VideoWeek

APRIL 14, 2025

According to video ad tech firm Good-Loop, the average online ad campaign emits 5.4 And some campaigners argue that a true reflection of the advertising industry’s environmental impact should also include emissions from the products that are sold as a result of ad campaigns.

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Ad Exchange Agency Advertising Ad Tech 59

VideoWeek

JANUARY 26, 2023

The Justice Department’s (DOJ) antitrust lawsuit against Google has sent ripples across an industry that has waited years for the search giant’s ad market domination to face meaningful scrutiny. VideoWeek asked five industry experts for their views on the lawsuit, and what it means for the future of ad tech.

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Martech Series

JUNE 10, 2022

Index Exchange Inc. , one of the world’s largest independent ad exchanges, announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specializing in advanced machine learning-based traffic optimization capabilities. Financial terms of the deal were not disclosed.

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Machine Learning Ad Exchange Ad Tech MarTech 116

Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

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Demand Side Platform Advertising Ad Tech Ad Exchange 98

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

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Ad Exchange Ad Inventory Ad network Non-Profit 40

TechCrunch Ads

MAY 26, 2022

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). It’s just that whatever opinion they had about Google’s practices was long overridden by the realities of being a marketer.

Marketing 76

Marketing Ad Tech Ad Server Ad Exchange 76

Martech Series

AUGUST 24, 2022

As a demand agnostic Connected TV Ad Server, Publica helps global publishers deliver a seamless ad experience via the introduction of Server-Side Ad Insertion (SSAI) while helping them maximize revenue by running a unified-auction between multiple SSPs and Ad Exchanges.

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Ad Server Header Bidding Advertising Ad Exchange 84

Smart-Hub

MAY 2, 2023

This article will discuss how AI can help marketers improve targeting and ad creatives. It also explores the function of AI in detecting ad fraud and improving return on investment (ROI). According to a report by Grand View Research, the global AI advertising market will reach $107.5 billion by 2027.

Ad Exchange 40

Ad Exchange Advertising ROI Non-Profit 40

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Google, in particular, is the leading or dominant player in every part of the ad tech stack: buy-side, sell-side, and the exchange that connects them.

Ad Space 120

Ad Space Ad Exchange Ad Tech Impressions 120

Brid.tv

AUGUST 23, 2022

You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision. Yahoo Ad Tech (Formerly Verizon Media) 5. Google is the owner of one of the largest ad exchanges on the internet known as Google ADX.

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Header Bidding Advertising Ad Exchange Video Ads 98

InMobi

JANUARY 22, 2021

To dive into the many nuances of data management in programmatic, be sure to check out these whiteboard videos featuring Prajwal Barthur, VP of Products, Marketing and Advanced TV at InMobi. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices. Reach out today to learn more !

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Ad Tech Demand Side Platform Data Management Platform Ad network 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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Ad network Mobile Ads Ad Exchange Fill rate 97

AdExchanger

JULY 25, 2022

The ill-fated (and relatively brief) love affair between telcos and ad tech really is over. On Monday, Singaporean telco Singtel finally sold mobile-focused marketing platform Amobee to Tremor International for $239 million. The transaction is expected to close in the third quarter. Read the release.) Its stock, which is.

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Ad Tech Marketing Ad Exchange 114

Ad Monsters

MAY 19, 2023

By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend. “Over time, marketers pour more and more money into the walled gardens, which makes them critical business partners to bring demand to the open internet,” Chris Kane explained.

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Ad Exchange Impressions Ad network Ad Tech 94

Martech Series

AUGUST 31, 2022

Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields. The post Loop Media Partners With Hivestack appeared first on MarTech Series.

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Demand Side Platform Media Machine Learning Ad Exchange 86

Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this.

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Manufacturing Ad Exchange Ad Tech Retail 64

Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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Ad Exchange Ad Tech Non-Profit ROI 52

Ad Monsters

MAY 25, 2023

The ad tech industry is growing on a massive scale, it is expected to grow 5.9% One of the ways advertisers could reclaim control and optimize the path is by limiting the number of SSPs and ad exchanges they work with and work with a select number of partners. YoY (according to an IAB report).

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Ad Inventory Ad Tech Ad Exchange ROI 98