Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

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Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

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AdExchanger

OCTOBER 30, 2022

Continue reading » The post Amazon And Nielsen’s Misratings; Why Ad Tech Likes Vague Laws appeared first on AdExchanger. Playing The Game Amazon took its first real step into linear TV broadcast territory in September when it.

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Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3

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Smart-Hub

JULY 29, 2024

While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes.

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Digiday

JANUARY 27, 2023

A redundant, multiple-step process to ad delivery has become the norm, but in the process has created a waste of dollars, energy and carbon. With a growing emphasis on sustainability in the ad tech ecosystem, savvy advertisers have an opportunity to innovate and create solutions to combat the problem.

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Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

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Ad Tech Daily

MARCH 23, 2023

The company joins Ad Net Zero to further its commitment to a sustainable future Index Exchange Inc. By […] The post Index Exchange Accelerates its Sustainability Initiatives with Ad Net Zero Partnership appeared first on Ad Tech Daily.

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AdExchanger

SEPTEMBER 27, 2022

But ads.txt also helps to quantify Google’s ad tech footprint. Continue reading » The post Google’s Long-Tail Ads.txt Takeover; The New Barnacles Of Digital Media appeared first on AdExchanger. Google’s Pub Crawl Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic.

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MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

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Digiday

MAY 24, 2023

Personalization is a priority for many advertisers, but it comes with added costs. Ad tech firms are becoming much more capable, but this is making the programmatic supply chain a bit more complicated. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Automatad Inc.

NOVEMBER 8, 2023

Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. In the ad tech ecosystem, many publishers and advertisers use ad exchanges, and 994,727 companies use ad exchange software , but few can explain what an ad exchange is.

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Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., That means every every publisher, every media owner, has to have a net-zero strategy. Color by numbers.

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VideoWeek

JANUARY 26, 2023

The filing accuses Google of monopolising the ad tech stack, neutralising its competitors and violating the freedom of the internet itself, recommending the ad tech business be broken up in order to restore competition. For these two reasons, I believe in this instance it will be more of a slap on the wrist.

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Digiday

DECEMBER 19, 2022

Group Black launched in June 2021 with the goal of getting advertisers to deploy $500 million in ad dollars to Black-owned media businesses by the end of 2022. And the media company has further indicated its ambitions with multiple reports this year that it’s looking to buy either BDG, Vice Media Group or Vox Media. “We

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Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

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Exchange Wire

JUNE 13, 2024

Equativ, the global independent ad tech company, announces its merger with Sharethrough, one of the top independent omnichannel ad exchanges. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to [.]

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Digiday

SEPTEMBER 8, 2022

This week’s Media Briefing recaps the major events and trends from the summer as the season comes to a close. Summer recap 3 questions with The BBC’s Jonathan Aspinwall Vice Media explores a deal with Saudi-backed media giant, the Federal Privacy Bill could be indefinitely paused, and more. Labor Day in the U.S.

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Ad Monsters

MAY 19, 2023

By the end of this year, Google, Amazon, and The Trade Desk will control over 60% of the open Internet ad spend. We all know about Netflix’s newly launched walled garden and CVS, as well as other legacy open internet media businesses are now operating as sub-scale walled gardens.

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Brid.tv

AUGUST 23, 2022

What to Look for in an OTT Advertising Platform Targeting Options Ad Analytics Yield Optimization Tools Video Platform Features 10 Best OTT Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 5. This makes PubMatic one of the largest and best ad exchanges. PubMatic 4.

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InMobi

JANUARY 22, 2021

It also highlights the different players involved with data in programmatic advertising including demand-side platforms, supply-side platforms, ad exchanges, ad networks and social media networks.

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Digiday

SEPTEMBER 20, 2023

Digital Content Next, the trade organization representing a host of household-name publishers, is exploring the future of its ad tech unit TRUSTX and a potential partnership with cloud outfit Akamai may soon be on the horizon, sources told Digiday. Continue reading this article on digiday.com.

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Smart-Hub

OCTOBER 15, 2023

White label partnership is the latest trend in ad tech. The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). For instance, you need to build an ad exchange as a brand.

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AdExchanger

JUNE 13, 2022

Performance Maxin’ And Relaxin’ Performance Max may be the most important name in ad tech that many people in ad tech have never heard of (unless you read this newsletter, of course). Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

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Paleo AdTech

DECEMBER 10, 2023

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Sonar was consciously competitive with DoubleClick Media, run by Wenda Millard , but the twentysomething staff had no atavistic attachment to mainline media. It was hysterical.”

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Paleo AdTech

DECEMBER 22, 2021

Bill Wise is co-founder and CEO of Mediaocean — and a man who was at ground zero for pretty much the entire arc of ad tech. Sonar was consciously competitive with DoubleClick Media, run by Wenda Millard , but the twentysomething staff had no atavistic attachment to mainline media. It was hysterical.”

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Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. ads) buying and selling. If so, here’s what you should know.

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Smart-Hub

JANUARY 9, 2024

For those embarking on their journey in the ad tech market without proprietary advertising technology or a dedicated team, choosing between various business models can be a challenging task. Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this.

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Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? Since advertising algorithms allow for collecting data and making real-time decisions, it gets much easier for media buyers to adjust their strategies. For you, this is also a benefit.

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Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

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Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) to help publishers optimize their ad revenue. One such solution is ad refresh, which is considered advantageous by a lot of publishers yet there is some skepticism around using it due to its controversial nature. Summing Up.

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Digiday

SEPTEMBER 23, 2022

Maybe it’s because Climate Week took place last week, but the volume of sustainability-related news and announcements from agencies, marketers and ad-tech firms that flooded reporters’ inboxes the last two weeks has been almost overwhelming. That’s happening across the media and marketing spectrum.

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Digiday

JANUARY 22, 2023

to Disney’s media properties and more than 100 million U.S. household-level IDs, she added. We’re at 35% right now, and that’s before the full integration of all of these [ad products and services from Hulu],” she said. Disney’s ad server already powers 100% of Hulu’s and Disney+’s ad platforms in the U.S.,

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Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange.

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VideoWeek

JUNE 8, 2022

Index added that Rivr CEO and co-founder Jeff van Ede will join the company for an interim period “to ensure a seamless transition.” Our teams share the same vision and deep passion to build solutions that leverage machine learning to unlock more insights for media owners and buyers, enabling more efficient campaigns.

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Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). And it paints that against the vast, influential scale Google has across publishers, the ads they sell, and the data that informs it.

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Digiday

SEPTEMBER 16, 2022

In simple terms, TAC is how much an ad tech company pays to buy revenue; it’s the variable pass-through costs ad tech vendors pay to the exchanges, publishers and data providers that help them sell more impressions. Most ad tech businesses aren’t just in this business of arbitrage. WTF is TAC?

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