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The Ugly Truth Behind Advertising & Ad Tech in LGBTQ Media

Ad Monsters

However, even still, there are certain ugly truths underlying the LGBTQ community that many are unaware of, and one happens to live in the worlds of advertising and ad tech. It sure does get complicated regarding the relationship between advertisers, ad tech companies, and the LGBTQ community and media.

Ad Tech 98
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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64
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MarTech Interview With Curt Larson, Chief Product Officer at Sharethrough

Martech Series

How have you been seeing the online advertising space evolve today and what near-term thoughts/predictions do you have for this space? Even more prevalent in discussions today is the move away from the reliance the ad tech industry has on 3 rd -party cookies. About ShareThrough About Curt About ShareThrough. About Curt.

MarTech 91
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9 Most Effective Mobile Ad Formats for Your Advertising Campaign

Smart-Hub

The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. By the way, do you know what is a Free Ad-Supported TV (FAST) , and why it`s one of the ad tech trends? Mobile native ad formats support huge variations of advertising units.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

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Unveiling the Programmatic Advertising Ecosystem Without Third-Party Data

Smart-Hub

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. SmartHub ad exchange focuses on direct targeting, which does not require the connection of DMPs.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. This real estate needs an advertisement to be monetized.