Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

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Brid.tv

DECEMBER 21, 2022

Unity Ads 9. Yahoo Ad Tech 19. What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. This real estate needs an advertisement to be monetized.

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Monetize More

JANUARY 18, 2023

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

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Automatad Inc.

DECEMBER 1, 2023

Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements.

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Smart-Hub

OCTOBER 24, 2023

Build Your Profitable Ad Exchange Business With Us! Ad Placement Optimization Explore various ad placements within your website or app to identify the most impactful positions for increasing user engagement and ad revenue. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

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Smart-Hub

JANUARY 23, 2023

The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP.

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VideoWeek

DECEMBER 2, 2022

billion lawsuit against Google, saying the tech giant has deprived them of revenues through its dominant position in ad tech. Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web”. UK Publishers Launch £13.6 Cedara Raises $2.7

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VideoWeek

OCTOBER 14, 2022

According to the Guardian, Netflix advertising partner Microsoft “is understood to have approached UK media agencies, offering a premium price of £50 for reaching 1,000 viewers.” ” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year. LG Ad Solutions Opens London Office.

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Ad Monsters

JUNE 29, 2022

However, even still, there are certain ugly truths underlying the LGBTQ community that many are unaware of, and one happens to live in the worlds of advertising and ad tech. It sure does get complicated regarding the relationship between advertisers, ad tech companies, and the LGBTQ community and media.

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VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

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