Remove Ad Exchange Remove Ad Tech Remove Pharmaceuticals
article thumbnail

The WIR: HBO Max Set to Merge with Discovery+, WPP Raises its 2022 Forecast, and RTL Reports Continued Streaming Success

VideoWeek

French ad tech firm Criteo filed mixed results in its Q2 earnings. This marks the first time the tech industry has outspent the pharmaceutical industry on political advertising, noted AdImpact. Net profit rose from $15 million to $18 million, while revenues fell by 11 percent year over year. million.

article thumbnail

The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

The company responded that a new policy, effective 15th June, will prohibit developers and brands from serving ads to children, thereby addressing much of the CARU complaint. Adform Partners with Ad Net Zero to Tackle Carbon Footprint Ad tech company Adform has partnered with Ad Net Zero to accelerate its sustainability efforts.

Cookies 52
article thumbnail

The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

“More advertisers in Europe now have access to advanced audience targeting based on proprietary data, premium ad placement on the LG smart TV homescreen, and the ability to optimise media investments across both linear and connected TV spend – all brought to market by a highly specialised local team,” said Ed Wale, VP, Europe at LG Ad Solutions.

Agency 52