Smart-Hub

DECEMBER 22, 2023

The market goes up because more and more people are interested in a data-driven marketing. Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? They only need to set everything up; the rest is done automatically, thanks to algorithms. Everything is based on data, so ads have higher ROI; High speed.

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Smart-Hub

DECEMBER 18, 2023

However, you need to know more than the RTB definition to make the most of your ad exchange. Going over the RTB definition, RTB stands for real-time bidding, and this technology is designed to automate the process of buying and selling ad inventory through auctions. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! Just make sure to find a reliable and trustworthy video ad network and you’re good to go.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? It is prebuilt.

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VideoWeek

FEBRUARY 23, 2024

However Gemini’s image generation capabilities came under scrutiny this week, after examples popped up on social media of the AI model creating images with odd, historically inaccurate racial diversity. 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market.

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Brid.tv

SEPTEMBER 26, 2022

Yahoo Ad Tech (Formerly Verizon Media) 8. What Is a Display Ad Network? Display ads are advertisements that show up on websites and apps, usually in the form of an image, text, or video. In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers.

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Monetize More

APRIL 13, 2023

Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must! However, this variable is known to be a bad predictor of what an ad impression is worth.

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Smart-Hub

JANUARY 23, 2023

The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP.

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NewProgrammatic

SEPTEMBER 8, 2021

However, opting for popular solutions puts your brand up against a very saturated market. Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll video ads were a close second with 100% of consumers skipping such ads whenever possible.

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Automatad Inc.

JANUARY 24, 2022

A group of Democrats has proposed the ‘ Banning Surveillance Advertising Act (BSAA)’ that prohibits advertisers and other companies from practicing personalized or targeted ads. Summed up as surveillance-based advertising, the practice of hoarding personal data to promote ad targeting and user engagement is ruining the internet. .

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Lemonads

OCTOBER 6, 2020

This “ Native Advertising ” is particularly effective on an open web, but ads are getting more intrusive, annoying, and ineffective than ever! Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? That’s how native advertising is done wrong!

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. How the data stacks up.

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VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. There was more positive news for RTL’s subscription streaming business, which has been a big strategic focus in recent years, as income from RTL+ and Videoland were up 15.6

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VideoWeek

APRIL 28, 2023

The JIC was set up by Comcast-NBCUniversal, Paramount Global, Fox, Warner Bros. The update also removes “legitimate interest” as a legal basis for ad personalisation, and tightens up requirements that facilitate users’ withdrawal of their consent. Meta stock was up 11 percent following the results.

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VideoWeek

NOVEMBER 17, 2023

In this week’s Week in Review: OpenX announces a new initiative to clean up CTV supply, Canal+ launches a new SVOD service in the Netherlands, and buyers report dead links on YouTube campaign reports. Capella’s encoder, Cambria Stream, inserts ad markers into the output stream for Yospace’s ad insertion to take place.

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VideoWeek

OCTOBER 14, 2022

The streaming company has also paired with Nielsen to use its Digital Ad Ratings (DAR) in the US, starting in 2023 and eventually reported through Nielsen ONE Ads. The streamer is signed up to BARB’s measurement service in the UK, as VideoWeek reported. action, drama, romance, sci-fi),” said Peters. Warner Bros.

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