Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Retargeting. This tactic implies tracking user search activity to retarget them with ads relevant to the products or services they expressed interest in. Targeting and ad serving. For ad exchange owners, this is crucial as well.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Smart-Hub

OCTOBER 20, 2023

These are a few connected TV examples of ad interaction with viewers. Let’s delve into more details and consider the most popular CTV ad types. Build Your Profitable Ad Exchange Business With Us! In addition to targeting, the information can also be used for retargeting and cross-targeting.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Smart-Hub

AUGUST 23, 2023

Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Automatad Inc.

APRIL 6, 2022

The origin trials for Google’s Privacy Sandbox proposal have started, including the recently introduced Topics API, the ad retargeting and ad auction management solution FLEDGE, and Attribution Reporting API. Related Read: Is Google Privacy Sandbox Future of Targeted Ads? The Current State of Ad Measurement.

Header Bidding 52

Header Bidding Ad Exchange Impressions Audience 52

NewProgrammatic

SEPTEMBER 8, 2021

Consumer attitudes towards contextual personalization are most favorable in comparison with other types of personalization , such as behavioral, retargeting, demographic, etc. Driving traffic to your brand via contextual advertising ensures that ads will be displayed in a relevant context. The ads can be placed on various pages (e.g.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). To join an algorithmic buy, publishers must sign up for an SSP.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Automatad Inc.

FEBRUARY 22, 2022

With the target of addressing some primary use cases like targeting, retargeting, measurement, and attribution, the Privacy Sandbox for Android proposal will include app versions of Google’s existent Privacy Sandbox solutions like FLEDGE, Topics API, and Core Attribution API. Meta and Mozilla’s Ad Tech Proposal. AdTech Trends.

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GDPR Cookies Header Bidding Impressions 52

Smart-Hub

AUGUST 2, 2022

Programmatic helps you automate the buying and selling of ads. For targeting and retargeting users, advertisers can choose certain days: holidays, weekends, and certain times of the day. The qualities and skills of candidates when recruiting an ad ops team depend on the product.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

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eCommerce Media Ad Tech Agency 59