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Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an AdExchange.
Below you’ll find a plethora of information about the various players in the adtech ecosystem. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. AdExchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.
Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). For instance, in real-time bidding, the auction takes place at an adexchange, and the whole process is completed within a couple of seconds.
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