Brid.tv

FEBRUARY 29, 2024

Follow Us Many website publishers find the ad yield optimization process quite challenging. Advertisers and brands nowadays rely heavily on programmatic advertising , and programmatic ad tech requires a certain level of expertise from publishers to manage effectively.

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Digiday

JUNE 5, 2022

Brian O’Kelley, CEO and founder of Scope3, an ad-tech firm focused on sustainable practices, noted that other media markets across the globe have been focusing more intently on sustainability compared to the U.S., notably Australia and western Europe. Buying higher quality media benefits publishers, consumers and advertisers.

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InMobi

JUNE 5, 2018

Below you’ll find a plethora of information about the various players in the ad tech ecosystem. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers. Ad Exchanges - this is a programmatic buying marketplace where inventory is auctioned off to the highest bidder.

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Smart-Hub

APRIL 12, 2024

Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner. By calculating CTR, marketers can not only analyze the effectiveness of their ads but also make more informed decisions regarding their budgets. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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InMobi

SEPTEMBER 11, 2019

Here’s how we previously defined the term : "A DSP is an online platform that gives advertisers the ability to easily buy display ads on ad exchanges, ad networks and other available inventory sources they are connected with. This gives advertisers the ability to buy media across multiple ad exchanges.

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Monetize More

FEBRUARY 8, 2023

However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. Better user experience is the main priority!

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YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. The 3 main pillars of our refresh strategy are control, monitoring user behavior, and viewability.

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YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. The 3 main pillars of our refresh strategy are control, monitoring user behavior, and viewability.

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InMobi

MARCH 9, 2021

Today, few terms in ad tech and programmatic ad circles are as frequently talked about and discussed as supply path optimization (SPO). As a result of SPO, they reduce the number of SSPs (supply-side platforms), ad exchanges and other supply partners that they work with and place ads with.

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Smart-Hub

OCTOBER 24, 2023

Build Your Profitable Ad Exchange Business With Us! Ad Placement Optimization Explore various ad placements within your website or app to identify the most impactful positions for increasing user engagement and ad revenue. Ad Networks: Partner with multiple ad networks for a broader range of advertisers.

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Monetize More

JANUARY 18, 2023

Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).

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Monetize More

DECEMBER 28, 2022

At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. The Display Lumascape is also known as the Luma Landscape.

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Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price. Great reporting.

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Automatad Inc.

OCTOBER 27, 2023

Display video ads Showing ads on your video website is the most effective form of video monetization. The ad tech industry has grown fast; publishers now use programmatic advertising to display website ads. It has become a few-millisecond process and occurs in real-time to get high demand for ad slots.

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Digiday

SEPTEMBER 22, 2022

Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. If you’re going to try to monetize that [cookieless] inventory, it’s got to be viewable. Because low viewability plus no user-agent is almost borderline unmonetizable.”. I’m not convinced it’s actually going to happen.

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YieldBird

MAY 31, 2023

Ad fraud warning signs Thankfully, there are ways to detect ad fraud and cut it off before it makes too big of an impact on your bottom line. Knowledge is half the battle, so be sure to keep an eye out for the following: Low Viewability : Viewability determines whether your ad had the chance to be seen by an actual human.

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Monetize More

APRIL 13, 2023

In the waterfall auction, unsold inventory is put forward to the top-ranked ad exchange, based on size, rather than to the highest bidder. Yield risk: With the traditional programmatic waterfall model, the publisher ad server picked partners to serve impressions based on their average historical yield.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

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Smart-Hub

JANUARY 23, 2023

The most famous are Google Ad Manager, Appnexus, Between, Mopub, and Rubicon. Ad Exchange is an open advertising marketplace that hosts regular auctions of ad inventory. A visitor goes to an ad network member’s site; The network offers to show ads to the user and transmits the user’s data to the SSP.

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VideoWeek

JULY 21, 2023

TargetVideo provides video production and marketing services, adding Brid.TV’s video player, content management system and ad tech stack to its offering. Overall ad revenues were down year-over-year in the first half of the year, but chief digital officer Julia Beizer expects ad revenues to be up in H2.

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Brid.tv

JUNE 26, 2023

The platform lets publishers monetize across multiple devices (desktop, mobile, CTV, OTT) with all the most popular formats (instream, outstream, in-app, opt-in, and CTV video ads). This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

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Smart-Hub

MARCH 19, 2024

Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Understanding Native Ads First of all, let’s figure out what native advertising is. With SmartHub, this task gets simple.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Deep dives into the IDs.

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VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

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VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. The partnership is currently limited to one test market, Digiday reported, with plans to expand.

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VideoWeek

NOVEMBER 18, 2022

Viewability is already a well-known and understood category, but the market has been calling out for evolution in the measurement of attention.”. Hoopla Digital Launches Ad Translator.

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VideoWeek

OCTOBER 14, 2022

Ads will average 4 to 5 minutes per hour, either 15 or 30 seconds in length, and will play before and during shows and films. Netflix has partnered with DoubleVerify and Integral Ad Science to verify viewability and traffic validity starting in Q1 2023. ” Google Could Face €1 Billion EU Ad Tech Antitrust Fine Next Year.

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VideoWeek

JULY 14, 2023

Anzu Partners with IAS to Track In-Game Ad Viewability Anzu, an in-game advertising company, has teamed up with Integral Ad Science (IAS) to launch a viewability measurement product for gaming environments. The solution tracks invalid traffic across 2D and 3D settings, within the IAS Signal platform.

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