MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

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Monetize More

FEBRUARY 16, 2023

Do you know the difference between an ad network and an ad exchange? It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. What is an Ad Exchange? Under impressions, comes the video, display, mobile & in-app ad inventories. Stay tuned!

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Martech

SEPTEMBER 17, 2024

Google is on trial for allegedly abusing its dominance of the $200 billion digital advertising industry. However, experts argue that could seriously hurt advertisers as well. 9) DOJ laid out their accusations as follows: Google controls the advertiser ad network. Google dominates the publisher ad server.

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Monetize More

MAY 19, 2023

If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. through AdX. through AdX.

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AdPushup

FEBRUARY 3, 2023

Maximize your advertising potential with Google Ads Exchange. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.]

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AdPushup

MARCH 26, 2024

As their web traffic grows, publishers naturally seek to expand their horizons, which is where Google Ad Manager comes into play. However, to truly maximize revenue potential and access a wider range of advertisers, integrating Ad Exchange alongside Google AdSense and [.]

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Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs). What Is an Ad Exchange?

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MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. What Is B2B Programmatic Advertising?

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Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.

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Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

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Exchange Wire

FEBRUARY 27, 2024

SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ecosystem so to remain viable, ad exchange owners need to prioritise bidding strategies [.]

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Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm.

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Smart-Hub

JULY 29, 2024

AdTech is a complex industry involving numerous components and participants apart from advertisers and publishers. While everything seems to be more or less simple in the case of, for instance, social media marketing, programmatic advertising is much more sophisticated. The first one is to build a solution from scratch.

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AdExchanger

JULY 24, 2023

Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.

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illumin

OCTOBER 22, 2024

In particular, Google is under fire for allegedly operating a monopoly in the digital advertising industry. Google is now in a Virginia court defending its digital advertising business against monopolizing allegations, a process that is estimated to take four to six weeks. Follow @illuminHQ

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MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

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MNTN

AUGUST 5, 2024

Today, over 90% of digital display advertising content is purchased programmatically, signifying the evolution of the ways through which marketers buy ad space. Ad networks and ad exchanges are at the heart of the shift, providing places for ad buyers and sellers alike to connect, make deals, and deliver content to consumers.

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Ad Exchange Ad network Ad Space Impressions 52

AdPushup

DECEMBER 19, 2024

This article will attempt to give you a clearer picture of the components of Ad Network vs Ad Exchange and how they are different from each other.

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Exchange Wire

MARCH 26, 2025

MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [.]

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Martech

MARCH 14, 2022

The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.”

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AdExchanger

SEPTEMBER 12, 2024

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data.

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MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In other words, they’re a vital component of the programmatic advertising ecosystem. DSPs use data to optimize ad placements and maximize your return on investment based on the advertising criteria you choose.

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Ad Monsters

MAY 27, 2022

A new Digital Advertising Act introduced recently by a few high-ranking lawmakers can ultimately break down Google’s ad tech strategy. The Competition and Transparency in Digital Advertising Act will have many stipulations that will subliminally contribute to the breakdown of Google’s extremely prosperous ad tech model.

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Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. If you’ve grown as a publisher and want to take your ad earnings to the next level, Ad Exchange is the natural progression from Google AdSense.

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Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. What Is an OTT Advertising Platform?

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Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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illumin

JANUARY 2, 2025

Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is Adtech?

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Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. Still, if you aren’t familiar with programmatic advertising, this term may sound a bit daunting to you. In 2020, ad impressions sold programmatically reached $129.1 billion U.S.,

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Ad Monsters

MAY 9, 2024

The cybercriminal community is applying the latest technologies to test new and more effective ways to siphon money from advertisers’ budgets. Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. The reason for this is simple.

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AdExchanger

SEPTEMBER 9, 2024

Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry. The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange.

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Martech

APRIL 14, 2022

IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.

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InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies.

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Monetize More

MARCH 2, 2023

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. Whether you’re new to RTB or looking to take your programmatic advertising to the next level, this guide will provide valuable insights to help you succeed in the ever-growing digital advertising landscape.

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Oko

MAY 1, 2024

In advertising, few questions are as important. Our entire industry is built around grabbing […] The post Measuring Attention: The Future of TV Advertising appeared first on OKO Digital. In this blog post, we dig in on this problem — and how brilliant minds are working to solve it. Do we have your attention?

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Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. This competition results in higher CPMs, better ad quality, and greater control for publishers. They connect various advertisers and DSPs.

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AdExchanger

MARCH 20, 2024

Disney just took the next stop on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an expansion of its real-time ad exchange.

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