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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Apple has similar plans for IDFA, its identifier for advertisers. Having all of this customer device, channel and behavioral data in one place allows brand marketers to more accurately measure the reach and frequency of their campaigns, and analyze how different ads and marketing tactics perform across channels. tools and platforms.

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What Is an Order Management System (OMS) and How Does It Work?

Clearcode

Customer requests, campaign creation and management, billing reconciliation — when it comes to selling ad space, all these elements matter. Advertisers want quick responses with accurate offers and sales representatives want to close deals fast. Advertising and Revenue Management Agencies. Optimize advertising campaigns.